As an OTT platform or SVOD platform executive, demand data can help you make more informed acquisition decisions by assessing how well a show is performing in a specific market. For instance, considering the case of "Porta Dos Fundos" in Brazil. The show has an outstanding audience demand of 20.9 times the average show in Brazil in the last 30 days and has been increasing recently. Therefore, one can foresee the potential of acquiring a show offering humor content for a local Brazilian audience.
Moreover, content valuation can be facilitated by leveraging demand data. For example, content valuation answers questions like how much is my show worth? Applying the valuation model by Parrot Analytics based on global content demand and supply can reveal the dollar value contribution of any title to any platform in any region. Therefore, the audience demand of "Porta Dos Fundos" in Brazil can indicate the potential value of the show to the local market.
As a TV production company executive, programming decisions can be made based on the popularity of Porta Dos Fundos in multiple markets worldwide. Utilizing comprehensive demand data on top markets, it is found that "Porta Dos Fundos" is most in-demand in Brazil followed by Portugal. This demonstrates that entertaining programming has crossover appeal even in foreign languages and can inspire more production of such content.
As a content distributor or studio executive, demand data can assist in identifying the most appropriate region-specific target demographics for distribution. Knowing genre preferences is vital in picking the platform and media for each content. Through the analysis of demand data, content strategists can obtain a general breakdown of each market's preferences, which determines where to distribute "Porta Dos Fundos."
Finally, as a linear network executive, demand data is necessary for making decisions regarding content placement and scheduling. By analyzing the global performance of "Porta Dos Fundos," executives see that it maintains positive momentum and has the potential to attract a diverse group of viewers. Hence, investigations into how to rejuvenate classic humor shows with new marketing and placement tactics may stimulate audience growth.
