As an entertainment executive, you can use demand data to make more informed content decisions by using Parrot Analytics' content valuation system. The demand data provides you with valuable insights about the demand for a TV series, which aids in determining how much to spend on content or acquire the content. One such example is the demand data for "Private Practice" in Brazil, where its demand is 2.4 times the average show over the last 30 days. The following are some questions that can be answered using demand data:
- How can demand data be used to value content? Demand data can inform content valuation by revealing the dollar value contribution of any title to any platform in any region, and Parrot Analytics' content valuation system is based on global content demand and supply. As the demand for "Private Practice" is higher in Brazil, you can use demand data to value the show and negotiate better deals.
- How can you determine what type of content to acquire or produce? Using demand data, you can identify which types of content have the most opportunity for acquisition or production. For instance, the demand for "Private Practice" has been increasing recently in Brazil, so you might want to acquire or produce more medical dramas, such as this one.
- How can demand data inform programming decisions? You can leverage demand data to make informed programming decisions by understanding the popularity of a TV series and its fans' interests. For example, "Private Practice" ranks at the 96.4th percentile in the romance genre in December in Brazil, indicating that a romance genre show might appeal to the enthusiastic fans of the show.
- How can demand data aid in distribution decisions? You can use demand data to determine which platform to target for the distribution of a TV series due to its global performance. For "Private Practice," you can distribute the show where its demand is higher, such as in the United States and Romania, where the show's audience demand is good.
- How can demand data help with subscriber acquisition and retention? Demand data can help you to decide which content to acquire to keep current viewers happy or to attract new ones. For instance, "Private Practice" is doing well compared to the average title in almost every market, so you can acquire the show and similar medical dramas to retain current viewers or to acquire new ones.
In conclusion, demand data derived from Parrot Analytics can answer many questions and provide valuable insights to make informed content, acquisition, distribution, and programming decisions. The case of "Private Practice" in Brazil serves as an excellent example to show the relevance of demand data in the entertainment industry.
