Content executives and distributors should leverage Parrot Analytics' demand data to make more informed content decisions. Let us examine how demand data can be used to make programming and acquisition decisions using the Brazilian program, "Programa Do Porchat," as an example.
Content Valuation: Firstly, using demand data, content executives can determine how much a specific title is worth to a platform, calculate the ROI a particular title will bring, and how popular a show is relative to other titles in the same category. For example, "Programa Do Porchat" has good demand over the last 30 days in Brazil, achieving 3.9 times the audience demand of the average show in the country. It also has high demand compared to other talk-shows, performing in the 97.8th percentile, indicating that this is a strong title in its genre. Content executives can use this data to value the program accurately.
Acquisition Decisions: Demand data can support decisions whether to acquire or produce specific content. For example, understanding which content types exhibit the highest potential for acquisition or production will allow content executives to allocate their resources better. With a 15.0% increase in popularity during the past 30 days, content executives might consider acquiring "Programa Do Porchat" or maybe investing in similar programs.
Programming Decisions: Demand data can be utilized to optimize programming decisions. For instance, knowing which elements of existing content viewers prefer most can enable the production of upcoming productions tailored to those preferences. Content executives can also determine the most popular genres in their local market and use it to capture more viewers. By using demand data, executives can also optimize their content's release strategies, such as pricing and scheduling, for maximum impact.
Distribution Decisions: Content executives can use demand data to map out the various markets where a brand is successful or underperforming. Similarly, leveraging data to aid decisions relating to potential partners, such as entertainment talent agencies, will help them acquire the appropriate content. For "Programa Do Porchat," content executives can see that Brazil is its number one market globally. In Portugal, its demand was okay, and the show is underperforming in France and the United States.
In conclusion, content executives should use Parrot Analytics' demand data to make informed decisions. It can help to quantify the platform-specific marginal revenue contribution, make strong acquisition, distribution, and programming decisions, and optimize content for maximum global appeal. With demand data, content executives can monetize their content better and grow their audiences more effectively.
