As an entertainment executive, it is crucial to have a comprehensive understanding of audience demand for your content in order to make data-driven, informed decisions. Using the case of "Real Time With Bill Maher" in Brazil during January 2024, we can demonstrate how demand data can provide valuable insights to help executives with content valuation, programming, acquisition, and distribution decisions.
Firstly, demand data can inform content valuation by revealing how much a title is worth in terms of dollar value contribution to any platform in any region. For example, executives can use demand data to determine how much to spend on content and to assess a TV series' ability to drive subscriptions and mitigate churn.
Additionally, demand data can be utilized to optimize programming and acquisition decisions. By examining the top 10 global markets where "Real Time With Bill Maher" is most in-demand, we can identify which regions offer the highest potential return on investment. Executives can also use demand data to assess the value of exclusivity and estimate cannibalization of audiences if a title is available on multiple services.
Furthermore, demand data informs distribution decisions by indicating the platforms best suited to carry a particular title. For instance, executives can evaluate which platforms to target for the distribution of their content. Additionally, demand data can reveal under-monetized titles and identify new opportunity markets for content distribution.
Another crucial benefit of demand data is its ability to help maintain subscriber retention and drive acquisition by identifying which titles are most likely to appeal to a given audience. In the case of "Real Time With Bill Maher," we can see that demand increased by 37.8% in Brazil during January, indicating strong performance in that market.
Demand data can also be used to inform marketing campaigns and pre-release promotion. By understanding audience demand, executives can optimize marketing strategies ahead of premiere and ensure that their content is being seen by the right audience on their platform.
Finally, demand data can provide valuable insights into audience behavior and preferences. By analyzing which shows viewers of "Real Time With Bill Maher" also enjoy, executives can identify which genres are resonating most with their current audience and focus on attracting new subscribers to their SVOD service.
In conclusion, using demand data, entertainment executives can make informed decisions about content valuation, programming, acquisition, distribution, and retention and acquisition of subscribers. Analysing the performance of "Real Time With Bill Maher" in Brazil during January 2024 demonstrates how demand data can provide essential insights for executives seeking to succeed in the highly competitive entertainment industry.
