As a TV executive, understanding audience demand data is essential to making more informed content decisions. It is possible to use demand data to evaluate a TV series in various ways, including content valuation, acquisition, distribution, and programming decisions.
Rebelde (BR) is an excellent example of a TV series with outstanding audience demand in Brazil, as we identified in our analysis. The show's demand has increased compared to the last 90 days, indicating growing popularity in the region. As a valuable asset, content valuation with demand data can answer questions such as "how much is my series worth?" or "what is the baseline value of a title?" Based on this measurement, the show's demand is 12.4 times the average title in Brazil, an outstanding indication of value.
To reach a wider audience, distribution decisions could rely on assessing markets with the highest demand for Rebelde (BR). As identified in our analysis, Brazil is the number one market globally for the show, followed by other markets globally. Thus, focusing on markets where the show generates optimal demand can lead to more significant success and a better ROI for the distribution decision. This would imply a global expansion strategy beyond Brazil would be successful as it performs exceptionally well in all the other countries in Latin America.
Programming decisions can include optimizing the show's release strategy, taking advantage of peaks in demand to propel its popularity, and selecting the right marketing campaign ahead of all releases. As our demand analysis indicates, demand for Rebelde (BR) spiked in mid-October 2023 in Brazil. This presents a fantastic opportunity for SVOD platforms or linear networks to capitalize on the spike by promoting or releasing the show to the market at precisely that moment.
Lastly, Rebelde (BR) is an excellent candidate for acquisition decisions. Parrot Analytics' content valuation system calculates the dollar value contribution of any title in any region, revealing the show's worth. Interested buyers can use this system to determine whether it is profitable to acquire the show, estimate its ROI, and determine whether it's the right show for their platform given the competitive benchmarking and affinity analysis performed using demand data.
In conclusion, using audience demand data can inform content and strategic decision-making across the entertainment industry. Rebelde (BR) provides an excellent example of how understanding audience demand insights can be used in content valuation, acquisition, distribution, and programming decisions.
