If you are an entertainment executive seeking information on how to make more informed content decisions, "Riverdale" offers significant insights into how demand data can be used. Based on the last 30 days trend, "Riverdale" has an outstanding level of audience demand in Brazil, which is 8.6 times higher than the average show in the country, and has higher demand than 99.4% of all romance titles in Brazil. This level of demand for "Riverdale" is increasing, and it moved up by 169 spots in rank in December in Brazil, achieving the peak rank of #151.
Based on the metadata for "Riverdale," the show has aired for seven seasons with a total of 137 episodes. Examining data over the last year to the last 30 days, the show's popularity is increasing by 30.7% according to the Parrot Analytics' demand data. As seen in the show's metadata, the distribution company may use this data to continue production. With data on individual countries, entertainment professionals can assess the potential of distribution deals.
Parrot Analytics can assist executives in leveraging the data to make more informed content decisions. For example, by examining "Riverdale's" travelability-a show's international demand, executives can broaden opportunities for distribution beyond the home market. "Riverdale" has an outstanding level of travelability, as its demand in Brazil was 41% of the demand in the United States. This data can assist in identifying new markets and new distribution vehicles.
In addition, executives can use demand data to optimize release strategies and pricing by examining trends in audience spikes, as seen in "Riverdale's" December spike in demand. Furthermore, demand data can inform on how to successfully retain subscribers through acquisition decisions, as well as optimize marketing campaigns ahead of premieres. Executives can run tests and analyze the data to determine which elements of existing content fans love the most to indicate what works and what doesn't work for the audience.
Overall, "Riverdale" offers tremendous insights into how demand data can support strategic decision-making by entertainment executives. By examining audience demand, entertainment professionals can gain vital information to weave into content valuation and distribution decision-making processes. Parrot Analytics' data-driven content valuation system can assist with determining the dollar value that a title brings to a platform in any specific region or worldwide. Utilizing these tools will enable professionals to make more impactful content decisions, such as identifying new markets, making optimal acquisition and distribution choices, and understanding how to keep current subscribers and attract new ones.
