As an entertainment executive, understanding audience demand is crucial in making more informed content, acquisition, distribution, and programming decisions. Let's take a look at the popular Brazilian TV show, "Sandy & Júnior," and see how demand data can be used to assess its value and inform decision-making.
One of the first insights we can gather from the demand data is that "Sandy & Júnior" has been performing well in Brazil, with 3.7 times the audience demand of the average show over the last 30 days. This information is important for content valuation as it highlights the potential value of the show if it were to be licensed or distributed on other platforms.
However, the show's demand has decreased recently, which can be a concern. Demand trends can help executives determine the show's future trajectory and make informed decisions regarding its continuation or cancellation.
The show's rank and genre percentile are also valuable pieces of information that can inform acquisition and programming decisions. "Sandy & Júnior" ranked at #672 in Brazil and sits at the 98.8th percentile in the reality genre, indicating a high demand compared to other reality shows. Executives who are looking to acquire similar content can use this information to gauge what shows might perform well on their platform.
Additionally, examining audience demand in markets outside of Brazil can inform distribution decisions. For example, "Sandy & Júnior" has poor travelability, meaning its international demand relative to its home market is low. This information can help executives determine which global markets would be the most profitable to distribute the show.
The Parrot Pulse, which provides an independent measure of a show's performance across six dimensions, can help executives ascertain a show's potential. According to the Parrot Pulse, "Sandy & Júnior's" franchisability and reach are poor, indicating that the show might not perform well as a spin-off and may not attract a new audience. However, its longevity is ok, which means the audience demand is held up relatively well over time.
Comparing the show's performance over a 1-year rolling basis versus the last 30 days can also provide important information. For "Sandy & Júnior," its average demand on a rolling year basis is higher than the last 30 days, indicating that the show's recent popularity may be due to a spike rather than a sustained increase in demand.
Finally, the top 10 global markets where "Sandy & Júnior" is most in-demand can provide information about its potential in those markets. The show outperforms the demand of the average TV show in each of these markets and has good demand in Brazil, indicating that it could perform well in Brazilian OTT or SVOD platforms.
In conclusion, demand data can inform content valuation, acquisition, distribution, and programming decisions. By analyzing "Sandy & Júnior's" demand data, executives can make informed decisions about the show's potential, its continuation, and its distribution in global markets.
