If you are an entertainment executive interested in investing in or distributing popular content, the demand data on the "Strictly Come Dancing" series in Brazil can provide valuable insights.
One of the primary ways in which demand data can inform content decisions is by providing a way to value content. Parrot Analytics content valuation system uses demand data to assign dollar value contribution to any title to any platform in any region. So, if you're an entertainment executive interested in knowing the value of a specific show, the system can help you evaluate whether it's worth investing in or distributing in a particular market.
If we look at the demand data for "Strictly Come Dancing" in Brazil, we can see that it has great audience demand, with 4.0 times the audience demand of the average show in Brazil over the last 30 days. We also see that "Strictly Come Dancing" has a higher demand than 98.8% of all reality shows in the country in January.
Moreover, its demand is increasing, with a 24.7% increase in demand during January in Brazil compared to the previous period. Unlike many entertainment programs, we also see that "Strictly Come Dancing" has excellent longevity, maintaining outstanding audience demand over time.
Demand data can also help with decision-making regarding supply and demand. For instance, executives can use demand data to determine what types of content are likely to have important opportunities in terms of acquiring or producing new content. Through this approach, it is possible to assess which genres are most appealing to audiences in a given market.
Entertainment executives can also use the global appeal of a particular show to inform their content decisions. For instance, by examining the top ten global markets where "Strictly Come Dancing" has the most demand, an executive can gain insights into how well the show is performing in different markets globally. This approach is useful because it allows you to make more informed decisions regarding where to distribute or market your content.
Finally, demand data can enable you to optimize your marketing campaign ahead of a premiere, inform pre-release marketing, and refine your strategy. In summary, demand data is a crucial tool for entertainment executives interested in making more informed content decisions.
