Entertainment executives looking to make more informed content decisions, acquisition, distribution, or programming decisions can leverage demand data. The case of "Supa Strikas" in Brazil provides meaningful insights on how demand data can be used to inform content decisions.
One of the significant questions that content executives may have is, "how popular is my show relative to the market average?" With "Supa Strikas," executives can see that the demand for the show is 2.1 times higher than the average show in Brazil over the last 30 days. Only 8.6% of all TV shows can rival this level of popularity. Hence, the show can be considered an excellent performer from a demand perspective. Also, "Supa Strikas" has higher demand than 95.5% of all sports titles in Brazil, indicating that the show enjoys significant audiences and can be a reliable franchise.
Another importance of demand data revolves around content valuation. Executives need to know the criteria for content valuation and how Parrot Analytics content valuation can be used to determine how much to spend on content. The Parrot Analytics content valuation system is powered by demand data, revealing the dollar value contribution of any title on any platform in any region. Executives can use our system to calculate the ROI for a specific title for any platform.
Furthermore, proactively assessing content travelability should be a part of content executives' decision-making processes. This means looking at how well content travels from its original country of origin to other global markets. With "Supa Strikas," the demand in Brazil was 79% of the show's country of origin, South Africa, indicating that the show is amenable for travel. Additionally, because of the show's success in Poland, which is "Supa Strikas"'s number one market globally, the executives can find the right content to produce or acquire to support global SVOD expansion.
Finally, an important question that executives always answer is how to optimize the marketing campaign ahead of a premiere. Using demand data through Parrot Analytics' Affinity Analysis, executives can determine the best talent, show, or brand to partner with to expand their audience. They can also examine the show's growth trajectory over time to adjust their marketing strategy. For instance, over the last 90 days, demand for "Supa Strikas" has decreased, indicating that executives involved with the show's production and distribution in Brazil should explore ways to spark more interest in the show.
In summary, executives looking to make more informed content decisions, acquisition, distribution, or programming decisions should leverage demand data. Using demand data can help content producers, magazine editors, TV stations, and even streaming services in multiple ways. "Supa Strikas" provides insights applicable to them, giving them a holistic view of how they can use demand data to make informed decisions.
