As a TV executive or content decision-maker, it is crucial to analyze available data on shows to make more informed decisions on programming, content valuation, distribution, and acquisition. Demand data provides insights into viewer behavior, content preferences, and market trends, making it an essential tool for strategic decision-making. The analysis of "The Boondocks" in Brazil in December 2023 provides insights into the show's performance and how demand data can be used in content evaluation, acquisition, distribution, and programming decisions.
Demand data can drive content valuation decisions, such as understanding the value of a content library, a title's baseline value, and exclusivity. Using "The Boondocks" as an example, its demand is 4.7 times higher than the average show in Brazil over the last 30 days, indicating good demand. This show's demand metric can be used to unveil the dollar value contribution of the series to any platform or region. In turn, this helps content decision-makers comprehend how much a show is worth, determine how much to spend on content, and assess a show's ability to drive subscriptions or retain audiences to mitigate churn.
Additionally, analyzing global demand data provides insights into viewers' content preferences in different regions, enabling the evaluation of IP's global value. With a global entertainment market, content acquisition, development, and distribution decisions must be supported by data that provides insights beyond local audiences' preferences. In the case of "The Boondocks," the show achieved outstanding audience demand in its country of origin, the United States, and globally. This data serves not only to understand the value of the series globally but also to inform content acquisition and distribution decisions and determine the best release strategy and pricing.
Demand data can also inform programming decisions, such as optimal release strategy, marketing campaign optimization, and competitive benchmarking. For example, the demand data analysis of "The Boondocks" highlights its travelability, longevity, momentum, franchisability, and reach. Understanding that the demand for "The Boondocks" is 28% of the demand in its country of origin, the United States, helps in programming and distribution decisions to optimize global SVOD expansion. Also, understanding which genres resonate with audiences, the fans of the show, and the most popular shows in different local markets is central to programming decisions.
Finally, analyzing demand data supports content acquisition and distribution decisions. The data reveals viewers' content preferences, helping to identify opportunity markets, acquire or produce content that exhibits opportunities, retain current audiences, and grow a platform's audience. Analyzing demand data, as in the case of "The Boondocks," provides insights into other shows that its fans might like, which can inform content acquisition decisions with better-informed decisions on programming for specific demographics.
In conclusion, analyzing demand data, such as that of "The Boondocks" in Brazil, is critical in informing strategic decisions for TV executives. It provides insights into content valuation, global appeal, optimal release strategies and pricing, programming decisions, content acquisition, and distribution decisions. Applying data-driven decision-making across the entertainment industry helps identify worldwide content opportunities, optimize acquisition and distribution decisions, and ensure success across all stages of the entertainment value chain.
