If you're an entertainment executive looking to make more informed content, acquisition, or programming decisions, understanding audience demand data is crucial. Parrot Analytics provides an economic valuation system for content based on global audience demand and supply. Here, we will show you how demand data can be used by illustrating "The First 48" performance in Brazil during the month of January 2024.
The first way demand data can inform your content valuation strategy is by helping you determine how much to spend on content. The Parrot Analytics content valuation system is based on global audience demand data and can reveal the dollar value contribution of any title in any region worldwide. Considering this global audience demand data for "The First 48" can help inform its value and guide content bidding in different regions.
Another important question in content valuation is how well a TV series can drive engagement across the rest of the catalog. Fortunately, Parrot Analytics' demand data can help answer this, too. We can calculate the platform-specific marginal revenue contribution and how a particular title drives engagement across the rest of the catalog.
Demand data can also inform decision-making regarding supply and demand. For example, "The First 48" has higher demand than 99.7% of all documentary titles in Brazil during January 2024. This is a valuable insight if you are a TV series financing company or content distributor looking to narrow down the best content worth investing in or acquiring.
Whether it's an individual series or an entire content library, demand data is valuable for content valuation. For "The First 48," it is crucial to understand how much it is worth to another streaming platform to help inform distribution deals.
It is also essential in understanding how "The First 48" can help with subscriber acquisition and retention. Looking at which titles should be acquired to keep current audiences happy and attract new subscribers is crucial to get the most out of a content library. Parrot Analytics' demand data can help inform these decisions.
Moving now to a specific example, looking at "The First 48" in Brazil during January 2024, we can see valuable insights. The show has 6.5 times the audience demand of the average show in Brazil over the last 30 days. By looking at both the last 30 days and the past year's performance, we can see how the show has increased in popularity, providing long-term potential value.
Additionally, The Parrot Pulse for "The First 48" shows good worldwide audience demand across all platforms, outstanding longevity, good travelability, decent franchisability, and fantastic momentum. This information can help SVOD, OTT, TV production companies, studios, talent agencies, and linear or pay TV networks make informed decisions about investing in popular content with growth potential.
An essential aspect of demand data is understanding viewers' taste clusters to optimize content production. Parrot Analytics' demand data provides insights into genre popularity, allowing entertainment executives to focus on the genres that resonate best with their target audiences.
Finally, the easiest way for any content to achieve success is through discovery, recommendations, and understanding its reach. Parrot Analytics demand data is valuable in ensuring content is seen by the right audience on the platform.
In summary, Parrot Analytics' demand data provides critical insights that can help entertainment executives make informed decisions about content valuation, production, acquisition, and distribution. Whether looking at audience demand trends, franchise potential, or genre popularity, this data is essential in shaping and driving your content strategy.
