As a TV executive, you can use the demand data of "The Killing (US)" to make more informed content decisions. Demand data can be used to make acquisition decisions, programming decisions, or distribution decisions, among others.
Determining how much a series is worth is a question that can be answered with content valuation. The Parrot Analytics content valuation system is based on demand data and can reveal the dollar value contribution of any title, to any platform, in any region. By utilizing the demand data of "The Killing (US)" in Brazil, executives can determine its value contribution in that region for their platform.
In addition to content valuation, demand data can also inform executive decisions about supply and demand. They can use demand data to estimate the demand of the audience for different types of content. Considering how fans of "The Killing (US)" also like "Fargo," "Bates Motel," among others, executives can evaluate if these types of shows have a high chance of demand growth in Brazil, or in other countries where their platform is available. This information can help them acquire or produce content that fits their audience's demand.
Evaluating the demand data on a rolling-year basis can also help executives to know how well the show has increased in popularity. For example, examining the demand data about "The Killing (US)" over the last year compared to the last 30 days, executives can see that there is a growth in the show's demand. Knowing this, executives can decide to focus on marketing content related to "The Killing (US)" and its spin-offs to grow the show's popularity.
Moreover, executives can use the demand data of "The Killing (US)" to inform programming decisions. Based on the metadata provided, it is clear that the fourth season of the show ended in August 2014. However, the demand spiked in late January 2024 for Brazil. This information is crucial for programming decisions because it could indicate that there is an opportunity to create spin-offs since the audience is still engaged with the show despite its end.
The demand data of "The Killing (US)" can also help executives to optimize their release strategy and pricing. Demand data can help in knowing which regions around the globe have a higher demand for the show, and thus, executives can release content accordingly or at the right time with the market's peak demand.
Finally, demand data enables executives to inform decisions on acquiring and distributing content. By comparing audience demand levels across different markets, executives can know where the maximum revenue potential is. For instance, based on the top 10 global markets where "The Killing (US)" is most in-demand over the last 30 days, and knowing that the United States is the show's number one market globally, executives can decide that covering North American audiences in addition to its European and Asian counterparts are likely to maximize the revenue for the show's distribution.
In conclusion, demand data provides useful information to executives that can help them make more informed decisions. It can help with content valuation, acquisition and distribution decisions, and inform decisions on programming and optimal release strategies. The demand data of "The Killing (US)" provides an excellent case study of how to use demand data in the process of decision-making.
