As an entertainment executive, it is crucial for you to make informed content, acquisition, distribution, and programming decisions, and understanding audience demand is key to achieving this. Demand data helps executives gain valuable insights into their content and audience, which can inform strategic decisions. The analysis of "The Last Of Us" for the month of February 2024 in Brazil is a perfect example of how demand data can be used.
First, examining the demand for "The Last Of Us" reveals that it has an outstanding demand of 31.3 times the average show in Brazil over the last 30 days, indicating high viewership interest. This data enables executives to assess the financial value of a show and make informed content valuation decisions. By using Parrot Analytics' content valuation system powered by global content demand, executives can determine the dollar value contribution of any title in any region.
Additionally, executives can uncover audience preferences and interesting insights from the data provided. For example, we know that "The Last Of Us" is a drama title with higher demand than 100.0% of all drama titles in Brazil. We also know that "House Of The Dragon", "Rick And Morty", "Foundation", and "The Boys" are among the other shows that fans of "The Last Of Us" also like. By examining such data, executives can make informed programming decisions based on audience preferences.
Furthermore, global audience demand data can also be used to help OTT and SVOD executives with their acquisition and distribution decisions. For instance, examining the top 10 global markets where "The Last Of Us" is most in-demand over the last 30 days reveals the extent to which the show outperforms the demand of the average TV show in each of these markets. "The Last Of Us" achieved exceptional audience demand of 31.8x in the United States and an outstanding demand of 31.3x in Brazil, which may inform the decision to distribute or acquire the content in these regions.
By examining the global performance across six dimensions, executives can also gain valuable insights that guide decisions. The Parrot Pulse for "The Last Of Us" shows that its reach is outstanding, meaning many people express demand for the show. The show's longevity is good, which indicates an ability to maintain audience interest over time. Momentum, which measures the pace of growth, is likewise exceptional. Its outstanding franchisability (spin-off potential) also indicates potential future monetization of the original content.
In conclusion, audience demand data is valuable for entertainment executives in making informed content, acquisition, distribution, and programming decisions. Parrot Analytics' content valuation system powered by global content demand enables executives to understand the economic value of their content, while demand data insights inform decisions on audience interests, acquisition, distribution, programming, and spin-off potential. As an executive, you can use this data to gain a competitive edge in the entertainment industry while maximizing returns from content investments.
