As an entertainment executive, you want to make informed decisions around what content to produce, acquire, distribute and program. To do so, you need comprehensive data on audience demand and how different shows perform against their respective market averages. Parrot Analytics, using its global content demand and supply platform, provides you with this data.
Consider "The Queen's Gambit," a title that aired in Brazil during the month of December 2023. Using audience demand data from Parrot Analytics, you can see that the show had 4.6 times the demand of the average program in Brazil over the last 30 days. Its travelability is good, implying that it could perform well globally. Its longevity, momentum, franchisability and reach are all outstanding. By examining the top 10 global markets where it was most in-demand, we can see that it outperformed the demand of the average TV show in each market, with Russia as its number one market with an audience demand of 10.2x.
Now, let's explore some of the key questions entertainment executives might ask that can be answered using demand data from Parrot Analytics when it comes to making content or acquisition decisions:
- Content valuation uses demand data to answer questions about the worth of a title, how much of the value is driven by the demand for one of its stars, and what is the baseline value of a title? Parrot Analytics' content valuation system is based on demand data, which can be used to reveal the dollar value contribution of any title, to any platform, in any region.
- Using demand data, which genres are resonating most with current audiences and which should the focus be on to attract new subscribers to a streaming platform?
- What is the best release strategy of any given title? Using demand data, the optimal release strategy and pricing can be identified with higher accuracy.
- Content acquisition decisions can be informed by demand data, as it can quantify the marginal revenue contribution of a specific title and assess a TV series' ability to drive subscriptions and mitigate churn.
- Demand data helps with subscriber acquisition and retention by identifying which titles to buy to keep existing audiences happy and which titles to buy in order to grow the platform's audience base.
By having access to this information, entertainment executives can make more informed content, distribution, programming, and acquisition decisions based on data-driven insights into audience demand. In the case of "The Queen's Gambit," the global travelability of the series and its outstanding viewer demand hold valuable insights for a programming executive thinking about adding the series to their catalogue.
