If you work in an entertainment platform or media company, the audience demand for a television series like "The Rookie" in Brazil during December 2023 indicates a great investment opportunity. The 12.5 times audience demand of the series compared to the average show in Brazil means that this series is outstanding and has higher demand than 99.6% of all crime shows in Brazil. Using Parrot Analytics content valuation system, you can assess the economic valuation of any title based on its global content demand and supply, so you can determine how much to spend on acquiring or producing this show in Brazil.
Demand data can also inform decisions concerning the distribution of "The Rookie" in Brazil. For instance, you can assess the value of exclusivity using demand data. In this case, if another platform is interested in acquiring or distributing the series, you can use demand data to estimate the additional demand this title will attract. By examining the traveling ability dimension, you can determine how well the show performs in Brazil compared to its country of origin, the United States. The 49% demand for the show in Brazil compared to the United States shows that this series is globally appealing. Therefore, you can expand the show's distribution and explore opportunities for global SVOD expansion.
Furthermore, you can leverage demand insights to make informed programming decisions. Parrot Analytics demand data can help you identify which shows are in demand in a particular genre in Brazil or any other market in the world. Therefore, you can make programming decisions that appeal to your audience to keep them engaged with your platform. In addition, demand data can inform decisions concerning supply and demand. You can examine the annex shows that fans of "The Rookie" also like in Brazil over the last 30 days using demand data, such as "Billions," "The Mandalorian," and "FBI: Most Wanted." Therefore, you can acquire or produce more of similar series that can attract more viewers to your platform.
Moreover, demand data can help in subscriber acquisition and retention. You can examine which titles in Brazil are driving audience subscriptions and which ones are causing churn. Using demand data insights, you can acquire or produce the best titles that drive audience engagement and subscriptions. You can also map local whitespaces in Brazil to determine the most popular genres in the Brazilian market. Identifying these popular genres can enable you to acquire or produce more content that resonates with your Brazilian audience's taste and interests, thereby increasing retention.
Finally, demand data can help in competitive benchmarking and optimization of pre-release marketing. You can compare the performance of "The Rookie" against other titles available on the market in Brazil using demand data. Furthermore, using popularity metrics such as momentum and reach of the show in Brazil, you can optimize your marketing campaign ahead of the premiere of the show.
