Using the demand data provided for "The Umbrella Academy" in Brazil for the month of January 2024, we can gain insights on how these data can help executives make more informed decisions regarding content and programming, as well as acquisition and distribution decisions.
Content valuation is a crucial aspect that helps executives determine how much to spend on a specific title based on the value it will bring to a platform. Parrot Analytics' content valuation system is based on demand data and can reveal the dollar value contribution of any title to a platform in any region. Demand data reveals how much a specific series is worth in Brazil and how it compares to other titles in the same genre. With 5.5 times the audience demand of the average show in Brazil and higher demand than 98.0% of all comedy titles, "The Umbrella Academy" has a good level of demand.
Another way executives can use demand data is to assess a TV series' ability to drive subscriptions and mitigate churn. By using demand data, executives can determine how a title drives engagement across the rest of the catalog and analyze a TV series' performance as an acquisition-driving or churn-reducing title. "The Umbrella Academy" has maintained outstanding longevity and momentum, which means it can retain a large portion of viewership, thereby reducing churn and increasing subscriptions.
Demand data can also help executives in decision-making concerning supply and demand. They can assess which type(s) of content exhibit the opportunity to acquire or produce and expand their content offering. Based on data, "The Umbrella Academy" has excellent franchisability, meaning it has spin-off potential, and this data can inform decisions on which IPs to develop into franchises or create spin-offs.
Understanding audience demand can also inform optimal release strategies and pricing. By analyzing demand data, executives can determine the best release strategy and pricing for a specific title. For instance, "The Umbrella Academy" had a demand spike in late January, which could determine a good time to release new content.
Demand data can also help executives with subscriber acquisition and retention by showing them which titles to buy if they want to grow their audience or keep current subscribers happy. Executives can use demand data to identify the most popular genres in their local market and invest in producing or acquiring content that resonates with their audience to promote customer loyalty.
In conclusion, demand data can be used in various ways to help executives make more informed content, acquisition, distribution, and programming decisions. It enables executives to assess a title's value to a platform, understand audience demand and preference, optimize release strategies, and evaluate how a title drives subscriptions and reduces churn. Using demand data, entertainment executives can make better decisions and achieve their business goals.
