As an entertainment executive looking to make informed content decisions related to a TV series, analyzing demand data holds the key. Using "The Voice (BR)" as an example, this article explains how demand data can be used to make better acquisition, programming, and distribution decisions.
One relevant question for entertainment executives could be "How much is my series worth"? This question can be answered by using demand data. Parrot Analytics content valuation system is based on demand data and can reveal the dollar value contribution of any title to any platform in any region. Parrot Analytics' content valuation is an economic valuation system powered by global content demand and supply. Additionally, executives may want to know how their series is performing in a specific market, or how much global appeal it has in comparison with other titles in the genre. By analyzing demand data, entertainment executives can determine the baseline value of a title and how it contributes to the platform's revenue.
Another question that demand data answers is "How effective is my marketing campaign around a show"? Looking at "The Voice (BR)," we observe that its momentum, which quantifies the pace of growth in demand, is outstanding. The show's audience demand has increased in recent months as we see that it achieved a peak rank of #42 in Brazil. However, demand for "The Voice (BR)" has been decreasing recently compared to its demand of 13.5 times the average over the last 90 days. Therefore, executives can optimize their marketing campaigns to address these trends and prevent further decline in demand.
The data also reveals that "The Voice (BR)" ranks at the 99.8th percentile in the reality genre in Brazil, indicating higher demand than 99.8% of all reality titles in Brazil. Moreover, comparing "The Voice (BR)" on a rolling year basis versus the last 30 days shows that its demand has increased by 46.1%. Executives can leverage this data to form effective programming strategies and identify opportunities surrounding similar content.
Finally, executives may also want to determine where their series performs well and where it needs work. The analysis of "The Voice (BR)" in Brazil shows that it outperforms the demand of the average TV show in each of the top 10 global markets where it is most in-demand over the last 30 days. Brazil is "The Voice (BR)"'s number one global market where it achieved outstanding audience demand of 2.2x. On the other hand, the show's travelability is poor, which quantifies a show's international demand relative to its home market. In terms of the franchise potential, "The Voice (BR)"'s franchisability is low, while its reach is average. Therefore, entertainment executives can use demand data to identify untapped markets and optimize their content to maximize its global appeal.
In conclusion, demand data can provide entertainment executives with valuable insights into a TV series' performance, its audience, and opportunities for revenue generation. By using demand data, executives can make informed decisions related to content valuation, marketing strategies, programming, distribution, and identifying untapped markets. Parrot Analytics' content valuation system is an excellent resource that leverages demand data to reveal the dollar value contribution of any title, to any platform, in any region.
