As an entertainment executive, there are several ways in which demand data, as exemplified by the analysis of "Young Royals" in Brazil, can help you make more informed content acquisition, distribution, programming and valuation decisions.
Using demand data to determine the worth of content, "Young Royals" has a demand that is 2.7 times the average show in Brazil over the last 30 days. Demand for this show has been increasing recently, which indicates growing popularity. To determine the value of a title and estimate its ROI potential, it's essential to use demand data as the foundation for economic valuation.
Another use of demand data is to identify content that resonates with specific audiences. For instance, "Young Royals" is in the romance genre and ranks at the 97.1th percentile in this category in Brazil. Executives can use this information to create targeted marketing campaigns and acquire programming that will retain current subscribers and attract new ones.
Demand data can also inform distribution decisions. For example, the demand for "Young Royals" in Brazil is 50% of the demand in its country of origin, Sweden. Such information can guide executives in deciding which markets to target and how to allocate resources to maximize global appeal.
Demand data can help build affinity among viewers and attract new subscribers. By examining the top 10 global markets where "Young Royals" is most in-demand over the last 30 days, executives can determine which regions to focus on in terms of expansion. Although the show's demand is good in several markets such as France, the United States, and Switzerland, it's okay in others like Australia, Bulgaria, and Germany. Understanding the audience demand in specific regions can help to identify niche opportunities.
Additionally, executives can use demand data to inform programming decisions. For instance, "Young Royals" has a good momentum rate and higher demand than other similar shows such as "Sex Education", "What We Do In The Shadows", and "Pose." These are indicators that executives can use to determine which content to invest in for a specific demographic.
In conclusion, with demand data, executives can make informed decisions about content acquisition, distribution, programming, and valuation. The analysis of "Young Royals" in Brazil provides valuable insights on the show's audience preferences, niche markets, and engagement trends which can inform their strategic decisions as they aim to maintain high audience engagement and retain more subscribers.
