Demand data is an important tool for entertainment executives to make more informed decisions about content acquisition, distribution, and programming. By analyzing the demand data for a TV series, executives can understand how well the show is performing, identify trends in audience demand, and see how the show compares to other titles in its genre. As shown by the demand data for "6teen" in Canada during October 2023, there are many ways that executives can use demand data to inform their decisions.
Firstly, executives can use demand data to understand the value of a TV series. By analyzing how much demand a show has in a particular region, executives can get a sense of how much it is worth to a streaming platform or network. For example, "6teen" had 2.0 times the audience demand of the average show in Canada over the last 30 days, indicating that it is a valuable show for the Canadian market. Moreover, executives can use demand data to understand how a show's value changes over time by monitoring its demand trends.
Secondly, demand data can be used to make informed programming decisions. By analyzing the audience demand for a TV series in a particular genre, executives can make programming decisions based on what genres are resonating most with a particular audience. For instance, "6teen" ranks at the 96.3rd percentile in the romance genre in Canada in October, indicating a high level of audience demand in this genre.
Thirdly, demand data can help executives make informed content acquisition decisions. By analyzing what other shows fans of a particular TV series are watching, executives can identify opportunities to acquire or produce new content. For example, "6teen" fans also like "Spy X Family" and "Gintama", which may indicate a market for similar content in Canada.
Fourthly, executives can use demand data to optimize the release strategy and pricing of a TV series. By analyzing demand spikes, executives can determine the best time to release a series in a particular market and price it accordingly. "6teen" experienced a demand spike in late October 2023 in Canada, indicating a positive response from the audience.
Finally, executives can use demand data to make informed distribution decisions. By analyzing the demand for a TV series in different global markets, executives can determine which platforms to target for distribution. For instance, "6teen" is most in demand in Canada and the United States, indicating opportunities for distribution in those markets.
In sum, demand data is a valuable tool for entertainment executives to make more informed decisions about content acquisition, distribution, and programming. Understanding the value of a TV series, analyzing audience demand trends, identifying opportunities to acquire or produce new content, optimizing the release strategy and pricing, and making informed distribution decisions are just some of the ways that executives can use demand data to inform their decisions. As shown by the case of "6teen" in Canada during October 2023, demand data can provide valuable insights for decision-making in the entertainment industry.
