As a TV executive, understanding the audience demand for a TV show is crucial for making informed decisions. The data on "A Different World" illustrates how audience demand insights can be utilized to drive content decisions.
Firstly, content valuation is essential for determining a show's worth. By leveraging demand data, executives are better equipped to assess how much a show is worth to their platform, understand its value contribution, and evaluate ROI. In this context, "A Different World" has a demand that is 2.2 times higher than the average show in Canada over the previous 30 days, indicating that the show's value is good in this market.
Demand data can also inform content acquisition strategies for executives, as they try to grow their content libraries. The data has shown that the show's demand is increasing over the last 30 days, which suggests buying the show could be worthwhile. Moreover, executives can utilize the data to understand where to sell and distribute their content. For example, with the show's demand being at the highest in the United States, it is an excellent market for selling "A Different World" episodes.
Understanding the show's audience through affinity analysis can allow for more informed programming strategies. If executives know that people who like "A Different World" also tend to watch shows like "Star Trek: Deep Space Nine" and "Game of Thrones," they will be better equipped to plan for their programming slate. In addition, understanding the show's performance based on historical context is paramount for executives to understand whether the show will continue to perform well over time. The show has good longevity, meaning that audience demand for the title has been maintained over a long period.
Lastly, by considering the show's momentum and reach, executives can understand its impact on driving subscribers to the platform or keeping existing subscribers engaged. In this context, "A Different World" has a high reach rating, in that it appeals to a wide range of viewers. Moreover, executives can understand the show's potential spin-off value through franchisability data; here, "A Different World" has poor spin-off potential, but executives can develop a spin-off for more successful shows within the same genre.
In conclusion, the multiple dimensions of demand data can provide executives with valuable insights that can be used to make significant and informed content, programming, distribution and acquisition decisions based on "A Different World" metrics such as demand insights, travelability, franchise potential, and audience reception. Demand data can help them assess a TV series' ability to drive subscriptions, understand the value of exclusivity, optimize marketing campaigns, and identify under-monetized titles.
