As an entertainment executive, you could make use of the data about "Alone" to inform various content decisions. For example:
1. Content acquisition: Parrot Analytics' demand data indicates that "Alone" is a highly popular show, with demand that is increasing in recent days. Additionally, other shows that fans of "Alone" also like (such as "The Mandalorian" and "Westworld") can inform content acquisition decisions. Content valuation based on Parrot Analytics' market demand data can help determine how much to spend on this show.
2. Programming decisions: Parrot Analytics' data reveals that "Alone" has higher demand than 99.8% of all documentary titles in Canada, and its peak rank was #223. Knowing this, you could promote "Alone" heavily and potentially create ancillary content to extend the reach and prolong longevity of the series. You could also compare "Alone" to other content categories using demand data to decide on its place in programming line-ups.
3. Distribution decisions: The Parrot Pulse for "Alone" shows that audience demand for the show is outstanding all over the world, with good franchisability and reach. This indicates that the show has the potential to attract new subscribers to any distribution platform. You could target markets with particularly high demand like the United States, Canada, Romania, and Australia more aggressively, or even look for opportunities to expand distribution to new regions.
4. Content marketing decisions: Parrot Analytics' demand data for "Alone" indicates that demand spiked in North America in late December 2023. This information could inform plans for a marketing campaign optimally timed to take advantage of that demonstrated interest spike. Additionally, by examining where much of the demand for "Alone" originates, you could refine your marketing strategy in those regions for more effective outreach.
In terms of the content valuation aspect, Parrot Analytics offers a content valuation system based on global content demand and supply that can help quantify the dollar value of any title to any platform in any region. With such information, you may better understand how much a show, such as "Alone," is worth and how to optimize content purchases and marketing decisions.
