As a TV executive looking to make informed content decisions, demand data can provide valuable insights into audience preferences, trends, and popular genres. For instance, let's take the example of "Andor" and examine how the show's audience demand data from the month of September 2023 in Canada can be used to make content decisions.
Firstly, it's essential to consider "Andor's" overall performance by analyzing its audience demand. Over the last 30 days, "Andor" received an impressive 11.7 times the audience demand of the average TV show in Canada. This high level of demand shows that the show is resonating with viewers, and this could indicate that the show has a high valuation.
However, the declining trend over this period (-1.6%) needs to be noted. Thus, TV executives need to consider whether the decline owes to programming, marketing, or external factors such as economy or pandemics.
Next, "Andor's" performance can be gauged by considering the content preferences of its audience. By examining the top 10 global markets where "Andor" is most in-demand over the last 30 days, we can conclude that the show has captured the attention of audiences worldwide. It is worth noting that the show has performed overwhelmingly well in each of the ten markets, and the show's potential demand in other markets can also be estimated by comparing its performance with its near equivalents.
Studying these markets and their audiences' preferences can help TV executives make content decisions that cater to these tastes. For instance, since "Andor" was more in demand in the United States, Russia, the United Kingdom, Italy, Bulgaria, Canada, the Netherlands, China, and Hungary, executives can use this information to decide which market they want to target with their content, depending on its genre, plot, or other parameters.
Moreover, demand data can help executives for programming or acquisition decisions by identifying shows that are similar to "Andor" in terms of audience preferences. For example, the shows that ranked highest in the Fans Also Like (FAL) ratings for "Andor" in Canada, included popular sci-fi series like "House of The Dragon," "Obi-wan Kenobi," "Star Wars: The Bad Batch," "Foundation," and others. Evaluating the audience's preferences can help executives develop a more comprehensive understanding of the content that resonates with their audience, thereby guiding them on the types of shows that are worth acquiring/producing.
Furthermore, using demand data can also allow TV executives to gauge the show's reach and set appropriate pricing for it. By considering the show's reach, executives can estimate whether it can attract new subscribers to a platform or retain the current ones. Moreover, the travelability indicator of the Parrot Pulse metric can help executives gauge the show's performance in international markets relative to its home market. This data can be crucial in developing appropriate distribution strategies.
Ultimately, demand data can play a vital role in decision-making for TV executives when it comes to content creation, programming, acquisition, distribution, and even valuation. Understanding the audience's preferences and the show's performance in different global markets can inform decisions on budgets and other creative decisions that can help to develop popular and commercially successful content.
