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Using Demand Data to Make Informed Decisions About Content: A Case Study of 'Avataro Sentai Donbrothers'

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Parrot Analytics Insights - October 2023

The analysis of "Avataro Sentai Donbrothers" provides valuable insights into how demand data can help entertainment executives make informed decisions about content. To begin with, looking at the demand for this show in Canada, it is 2.1 times higher than the average demand of TV shows in Canada, and only 8.6% of all TV shows have this level of demand. Furthermore, demand for the show has been increasing recently. This data could inform content acquisition decisions for platforms looking to expand their offerings in Canada, particularly for those seeking popular drama content that has a dedicated audience.

Additionally, the analysis shows that while audience demand for the show has decreased in Canada by 53.5% in October, it did spike towards the end of the month. This can inform programming decisions by helping executives understand the best time to promote or release a show to maximize audience engagement.

Moreover, the analysis reveals that the demand for "Avataro Sentai Donbrothers" is good globally, but its travelability is poor. While demand in the United States ranks first globally, it has good demand in Japan, Indonesia, and Canada. In contrast, the show's reach and spin-off potential is only okay. This information is invaluable to OTT, SVOD, or content distribution platforms that are considering whether to invest in the show or not.

In addition to these insights, the analysis provides information about other shows that fans of "Avataro Sentai Donbrothers" also like. This data is useful for entertainment talent agencies that are looking for new talent to cast in similar shows with a similar target audience.

Finally, the analysis shows that the demand for the show has increased over the last 30 days compared to its performance over the last year. This is crucial information for content financiers or TV production companies that are looking for new content to fund or produce. It means that demand for this show is growing, which could be an indicator of its potential future success.

In conclusion, demand data can help entertainment executives make more informed decisions about content acquisition, distribution, programming, and other strategic decisions. The analysis of "Avataro Sentai Donbrothers" illustrates how valuable this data can be in understanding the demand for a show and its potential for success. By leveraging this data, they can determine how much to spend on content, what release strategies and pricing models to use, and what type of content to produce or acquire. They can also optimize their marketing campaigns to attract and retain subscribers, assess the value of exclusivity, and map local whitespaces to discover untapped markets for content.

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