Parrot Analytics' demand data can provide entertainment executives with valuable insights for better-informed content, acquisition, distribution, and programming decisions. For instance, let's dive into how demand data can help TV executives with their decisions concerning the "Avenue 5" series for the month of December 2023 in Canada:
1. Content Valuation: Demand data is pertinent when determining the value of an individual series such as "Avenue 5." Parrot Analytics' content valuation system uses global content demand and supply to calculate the economic value of any title. Executives can use demand data to value the IP of "Avenue 5" and compare it with other titles on the market.
2. Programming Decisions: Since audience data is essential when making programming decisions, entertainment executives can use demand data to assess whether, given the ever-changing nature of the audience viewing trends, "Avenue 5" is meeting its targets in terms of the number of viewers. Another benefit is that the executives can use the data to take advantage of re-releasing older episodes to increase audience interest.
3. Travelability and Reach: TV executives can use global demand for "Avenue 5" to measure its travelability and decide which content to produce or acquire for global SVOD expansion, while analyzing the show's reach helps them to determine the impact of new releases on the target audience.
4. Competitive Benchmarking: Using Parrot Analytics' demand data, TV executives can compare "Avenue 5" against other titles available in Canada's market. In this instance, they can compare "Avenue 5" with other comedy titles to know whether they should bolster their competitors' shows or differentiate their offerings from that of their competitors.
5. Acquisition Decisions: With demand data, entertainment companies, content distributors, or SVOD platforms that are considering acquiring a license to stream "Avenue 5" can assess whether the show is worth acquiring with a data-driven understanding of its larger audience potential.
In conclusion, Parrot Analytics' demand data can provide TV executives with valuable insights about "Avenue 5" in Canada in December 2023, including audience demand, competitor analysis, audience behavior and much more. It can help executives develop and refine their content strategies, offering better opportunities to satisfy their audience across various markets.
