As an entertainment executive, you can use demand data to make more informed acquisition, distribution, and programming decisions. Taking the example of "Baywatch" for the month of January 2024 in Canada, here are some insights on how demand data can help you make effective decisions:
1. Content Valuation: Demand data can help you value your content accurately. You can use Parrot Analytics' economic valuation system to determine the dollar value contribution of a title to any platform in any region. For example, you can use demand data to calculate the ROI for a specific title and assess its ability to drive subscriptions and mitigate churn.
2. Supply and Demand: By analyzing demand data, you can identify the types of content that exhibit the most opportunity to acquire or produce. You can use demand data to find new opportunity markets for content distribution and identify audiences that are interested in niche topics.
3. Subscriber Retention and Acquisition: Using demand data, you can identify which titles to buy if you want to keep your current audience happy and which titles to buy if you want to grow your audience. For instance, "Baywatch" may be a good investment if you're looking to attract more drama fans to your platform.
4. Content Discovery and Recommendations: Demand data can help you ensure your content is being seen by the right audience on your platform. You can use demand data to power your discovery and recommendation tools.
5. Global Expansion: If you're planning to expand your SVOD service globally, demand data can help you identify what content to produce or acquire to support your expansion. You can use demand data to measure a title's global appeal in comparison with other titles in the genre and allocate funds to maximize your content investments.
6. Competitive Benchmarking: You can compare your content against other titles available on the market using demand data. For instance, you can analyze how "Baywatch" is performing in Canada in comparison to other drama titles.
By reviewing the data on "Baywatch" in Canada for January 2024, these insights are at your disposal:
Firstly, "Baywatch" has good demand in Canada relative to other titles during the last 30 days. You can use this information to assess the purchase of a library that may include "Baywatch".
Secondly, you can use the data to assess the potential of acquiring or producing content that is similar to "Baywatch". The list of other TV shows that fans of "Baywatch" also like provides some ideas on genres or topics that overlap with "Baywatch", such as adventure or crime.
Thirdly, you can monitor the demand for "Baywatch" in different regions to identify new opportunity markets for distribution. Knowing where "Baywatch" has high or rising demand can help you optimize the title's release strategy and pricing.
Fourthly, you can use the data on "Baywatch" to inform your programming decisions. For instance, you can seek to acquire or produce more content that is similar to "Baywatch" if it is performing well.
Finally, looking at the data for "Baywatch" on a rolling year basis vs. the last 30 days, you can make informed decisions about when it's best to release or acquire shows. By comparing its average demand for a year with the last 30 days, you can see that "Baywatch" increased its popularity in the past month.
