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What is Demand? Why Demand? Industry Products Insights
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Parrot Analytics Insights - September 2023

As an entertainment executive, understanding audience demand is crucial to making informed content decisions. The analysis of "Bebefinn" for the month of September 2023 in Canada is a prime example of how demand data can be used to help executives like you make more informed content decisions.

Firstly, the exceptional demand for "Bebefinn" in Canada, which is 12.6 times the audience demand of the average show and ranks at the 99.8th percentile in the cartoon genre, indicates that this show is of great value and worth investing in. Additionally, the recent increase in demand for the show in Canada by 5.0% and the spike in late September 2023 in Canada suggest that it has potential for growth.

Moreover, the Parrot Pulse for "Bebefinn" reveals that its worldwide audience demand across all platforms is exceptional, and its travelability is also excellent, which means that this show has potential internationally. Its momentum and franchisability are also exceptional, suggesting that it has a high potential for growth and spin-off potential.

By examining the top 10 global markets where "Bebefinn" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show (1x) in each of these markets, which indicates its exceptional value as a franchise.

Understanding audience demand and valuation is critical in making informed acquisition and distribution decisions. In the case of "Bebefinn", its outstanding demand in Canada, exceptional performance on a global scale, and high potential for growth and spin-off potential reveal its high value and potential profitability.

Furthermore, the analysis of "Bebefinn" can also inform programming decisions, such as deciding which shows to prioritize in scheduling, and what marketing campaign strategies to implement to optimize the show's performance. By leveraging demand data, entertainment executives can make more informed decisions on content acquisition, distribution, and programming, maximizing the potential profitability of their investments.

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