As an entertainment executive, you are likely constantly seeking ways to increase the value of your content to your platform, and leveraging demand data can be a powerful tool in that process. Let's explore how utilizing demand data for "Becoming Elizabeth" in Canada over the last month can help inform content and acquisition decisions.
Firstly, the audience demand data reveals that "Becoming Elizabeth" has 2.7 times the audience demand of the average show in Canada over the last 30 days and is in the 95.2th percentile in the history genre. These metrics demonstrate that the show has above-average audience engagement. Additionally, the audience demand has spiked recently, increasing in Canada by 20.6% during the month of January alone. By utilizing demand data in this way, executives can get a better sense of the value of a show, thus informing such decisions as production budgets, marketing campaigns, and content strategies.
Furthermore, the Parrot Pulse provides additional insights into the show's performance in terms of travelability, momentum, and franchisability. While "Becoming Elizabeth" has seen a recent surge in audience demand, its travelability, which measures the show's international demand relative to its home market, is only okay. This metric can be useful in determining the potential of the show in other global markets. Additionally, the show's franchisability, or spin-off potential, is poor. Understanding the level of franchisability of a show can help inform decisions surrounding derivative works, such as sequels or spin-offs.
Looking at the top 10 global markets for demand, we see that "Becoming Elizabeth" performs above-average in each market. The United States is the show's top market globally, with demand measuring at 2.7x relative to the average show - making it a show worth keeping an eye on to import to other territories. This provides clear insight into the show's potential for global expansion and can help inform distribution and licensing decisions.
In addition to informing acquisition and distribution decisions, utilizing demand data can also inform programming decisions. By examining other shows that audiences interested in "Becoming Elizabeth" also enjoy (such as "Westworld" and "Grey's Anatomy"), programming executives can understand the tastes of the show's viewers.
Finally, the demand data provides insights into the value of "Becoming Elizabeth." Knowing the show's recent surge in audience demand, executives can deduce that the series may currently be undervalued. This can help inform content valuations and guide budget decisions for future productions.
In conclusion, understanding audience demand data can enormously benefit entertainment executives in making informed content decisions. Knowing the demand data for shows like "Becoming Elizabeth" can help inform acquisition, distribution, programming, and budgetary decisions, as well as provide insight into the value of content. Utilizing demand data ensures that you are making data-driven decisions that can lead to a more successful and profitable outcome for your platform.
