As an entertainment executive, content valuation is a crucial aspect of the decision-making process. The use of demand data can help draw insights to make informed decisions, acquire or produce content, and reduce churn rate. Using "Black Mirror" as an example, let's explore how demand data can guide content valuation.
Firstly, analyzing demand data of the show in Canada over the last 30 days indicates that it has 13.0 times the audience demand of the average show in the region. This implies the show has exceptional value. Higher demand rates mean viewers are willing to pay more, and the show can bring in more revenue. On a 1-year rolling basis, the show's popularity has increased by 56.3%.
Secondly, the global demand for the show across all platforms is exceptional, with outstanding travelability, momentum, and franchisability, all of which can impact its value. In addition, the Parrot Pulse measures audience demand across six dimensions, with "Black Mirror" scoring exceptionally well in each. This data can provide insights about the show's global performance and can help determine its value in different regions.
Thirdly, genre analysis indicates that "Black Mirror" ranks at the 99.4th percentile in the mystery genre in Canada, indicating that it is a highly demanded show in the genre, and this genre value can impact its value, especially for a platform that specializes in the genre or has a significant audience interested in it.
Moreover, data about the fanbase and related content can inform programming and acquisition decisions. The show's most liked content relates to other popular shows like "The Mandalorian," "Game of Thrones," and "The Witcher," which can assist with content bundling decisions. In addition, examining the top 10 global markets, notably, the UK has the highest demand for the show, and comparing that with the value of such titles in other parts of the world can aid in acquisition and distribution decisions.
In conclusion, utilizing demand data from Parrot Analytics can enable entertainment executives to make informed decisions about content valuation, acquisition, production, and programming. "Black Mirror" serves as an example of a show that has exceptional value across the globe, and harnessing this data can provide valuable insights to executives looking to make sound investment decisions.
