For entertainment executives looking to make more informed content decisions, demand data can provide valuable insights into audience preferences and trends. In the case of "Burden Of Truth", we can see that the show has good demand in Canada, with an audience demand that is 6.7 times higher than the average TV show over the last 30 days. This indicates that the show is resonating well with Canadian audiences, making it a valuable asset for any platform looking to attract and retain subscribers in this market.
In terms of content valuation, demand data can help executives understand how much a particular show or library is worth to a platform. Using Parrot Analytics' content valuation system, it is possible to calculate the dollar value contribution of any title to any platform, in any region. For "Burden Of Truth", this could help stakeholders estimate the revenue potential of the show for Canadian streaming services, as well as its potential value in international markets.
Demand data can also be used to inform acquisition decisions. For example, executives may use data on related shows that fans of "Burden Of Truth" are also interested in to identify other titles that may be a good fit for their platform. Additionally, data on the show's performance in different markets can help executives assess its international appeal and identify potential new markets for distribution.
Furthermore, demand data can be used to make programming decisions, such as deciding on release strategies, pricing, and marketing campaigns. For example, executives may use data on audience peaks and declines to determine optimal release windows for new episodes or seasons. Similarly, they may use information on the show's appeal in different markets to develop targeted marketing campaigns that resonate with specific audiences.
In conclusion, demand data provides valuable insights to entertainment executives across a range of areas, from content valuation and acquisition to distribution and programming decisions. By leveraging data on audience preferences and trends, executives can make more informed decisions that drive success for their platform or company. The case of "Burden Of Truth" in Canada illustrates how demand data can be used to assess a show's performance, value, and potential, enabling executives to make strategic decisions that align with their business goals.
