For entertainment executives across all sectors, demand data can be a powerful tool. Our analysis of "Cowboy Bebop" for the month of December 2023 in Canada provides a perfect case study.
Firstly, content valuation can be achieved through the use of demand data. Decision makers may ask how much a TV series is worth, what is the baseline value of the series, or how to assess the value of exclusivity. In the case of "Cowboy Bebop," we see that it has demand of 3.0 times the average show in Canada over the last 30 days, which is a valuable indicator of its worth.
Acquisition decision making can also benefit greatly from demand data. For example, it can help inform decisions on what type of content could be acquired or produced to take advantage of growth opportunities. Based on the data we have observed for "Cowboy Bebop," it is clear that it's a show that could be ideal for future acquisition.
Programming decisions can also be made using demand data. For example, it allows decision-makers to assess the value of the content library to a platform over time, as well as understand how a TV series is performing as an acquisition-driving or churn-reducing title. With audience demand for the show increasing in Canada by 16.0% in December, the trend indicates that it has a promising future.
Finally, distribution decisions can benefit greatly from demand data insights. Decision-makers can understand which platforms they should target for distribution or assess if a specific title is worth enough to another streaming platform. By examining the top 10 global markets where "Cowboy Bebop" is most in-demand, we reveal that it outperforms the demand of the average TV show in each of these markets, providing a good indicator of its distribution potential.
In conclusion, the above insights demonstrate how demand data can be utilized by entertainment executives to help make more informed decisions, ultimately leading to better content, distribution, and acquisition choices.
