Entertainment executives can use demand data for "CSI: Miami," as shown above, to help them make more informed content and distribution decisions:
1. Content valuation:
Using demand data, executives can assess the dollar value contribution of "CSI: Miami" to any platform in the world, for any given period of time. Executives can determine the baseline value of the show, how much it contributes to the platform's subscription numbers, and how it mitigates churn. This content valuation system provides a way for executives to determine how much to spend on the show and its ROI.
2. Supply and demand decisions:
Demand data can help executives identify the type of content that is currently in high demand and the formats or genres that exhibit opportunities for production and acquisition. This information can help executives decide what content to produce, acquire, or distribute next.
3. Travelability:
The show's travelability for "CSI: Miami" is good, meaning its international demand is solid. This information can help executives understand what content has appeal beyond the show's homeland, and what to allocate funds for future content investments.
4. Franchisability:
Demand data suggests that "CSI: Miami" has spin-off potential as franchisability of the show is good. Executives can use this information to explore the option of further monetizing IP and creating additional content within the show's universe.
5. Programming decisions:
Executives can use audience demand data of "CSI: Miami" to assess the performance of the show over time. They can compare viewership trends with other TV series and make programming decisions accordingly. They can validate the effectiveness of the marketing campaign around the show, how the show is performing on a global scale, and what is working in the current overall distribution strategy.
6. Subscriber acquisition and retention:
Executives can use demand data to identify which titles have the potential to attract new subscribers to their platform or linear network or keep the current audience happy. This information can help executives determine which TV shows are resonating the most with their audience in a specific market, inform optimal release strategy and pricing for shows, and recommend to viewers other shows or content that are similar to ones that they like.
7. Competitive benchmarking:
Demand data allows executives to compare "CSI: Miami" against other titles and shows available on the market and identify areas of opportunities to expand the viewership of the show.
Overall, demand data for "CSI: Miami," as analyzed above by Parrot Analytics, enables executives to make more informed decisions when it comes to content valuation, supply and demand, franchisability, programming decisions, subscriber acquisition, and competitive benchmarking.
