As a TV executive, the success of your content and distribution strategies depends on how well you can leverage audience demand data to make informed decisions. Using demand data, content valuation system can be applied, enabling you to understand how much and where your content is worth, thus helping you determine how much to spend on content acquisition or production, and where to allocate resources for optimal ROI.
Let's use the example of "EastEnders" in December 2023 in Canada to illustrate further how audience demand data can be valuable to TV executives. With 3.4 times more audience demand than the average show in Canada over the last 30 days, we can see that the demand for "EastEnders" is good. This metric can be used to inform content valuation, enabling an understanding of how much content is worth on a global scale. In this case, the fact that only 8.6% of all TV shows have this level of demand speaks to the quality of the show's content and appeal to viewers.
Additionally, we can look at metrics such as rank, genre percentile, and audience similarity to determine the performance of this TV series. During December, "EastEnders" moved up in rank by 172 spots in Canada, showing positive momentum. The fact that it ranks at the 98.0th percentile in the romance genre in Canada indicates that it has higher demand than 98.0% of all romance titles in the country, suggesting that there is a strong audience base for romance shows in Canada.
Mentioning fans' preferences for similar shows like "Emmerdale," "Alone (Australia)," and "Law & Order: Special Victims Unit" can help TV executives understand the type of content that will resonate well with their viewers. By analyzing the demand spike for the show in late December and the show's performance on a rolling year basis versus the last 30 days, we can observe trends in audience demand and tailor marketing efforts accordingly.
Looking globally, we can see that the United Kingdom and Australia are the top two markets in which "EastEnders" has an outstanding audience demand. As TV executives, this information can be used to make distribution decisions and prioritize marketing efforts in these regions.
Overall, leveraging audience demand data can help TV executives make more informed decisions on content acquisition, production, and distribution. By using demand data for 'EastEnders' in December 2023 in Canada, we showed how it is possible to answer questions such as how much it is worth, what is its demand in relation to other titles globally, how much potential does it have for future revenue generation, and what are the best release strategies for the content. These insights can help optimize investment resources while maximizing engagements and revenues.
