As an entertainment executive, you are likely already aware of the importance of utilizing data to make informed decisions about your content. Parrot Analytics' demand data provides a unique perspective on how audiences engage with TV shows, which can offer valuable insights when it comes to content valuation, acquisition, distribution, and programming decisions. "Encouragement Of Climb" is a good case in point.
Content Valuation: With 2.5 times the average demand in Canada over the last month and achieving a peak rank of #971 in Canada, "Encouragement Of Climb" has demonstrated good audience demand. You could use demand data to evaluate the value of "Encouragement Of Climb" compared to other titles on your platform or in your library. You could also use demand data to determine if the show drives subscription or reduces churn, thereby adding value.
Acquisition: By looking at which other TV shows Canadian audiences are watching in conjunction with "Encouragement Of Climb", such as "Love Live! Superstar!!" and "Rpg Fudousan (RPG不動産)," you can determine what else to acquire if you want to keep your current audience happy. Additionally, by identifying which regions "Encouragement Of Climb" is popular in, such as Ukraine, you could strategically target those markets with distribution efforts or plan content acquisition based on the demonstrated audience demand in specific regions.
Distribution: With demand data, you could assess how much global appeal "Encouragement Of Climb" has compared to other titles in the genre and plan funds allocation to maximize future content investments on a global scale. By knowing which regions a show is most popular in, you could allocate resources to more efficiently promote and distribute the content in those regions.
Programming: Looking at how audience demand for "Encouragement Of Climb" has increased in Canada by 141.0% in February 2024, you could use demand data to predict how upcoming productions might perform and optimize marketing campaigns ahead of premiere.
Overall, demand data can give you the insights you need to make better content decisions. Whether you are focused on content valuation, acquisition, distribution, or programming, Parrot Analytics' demand data is a powerful tool for making decisions that are backed by data rather than relying on gut instincts or guesswork.
