As an entertainment executive, you are constantly making important content-related decisions that can impact the success of your platform or company. Fortunately, data can provide valuable insights to help inform these decisions. For instance, by leveraging demand data on shows like "Found", you can gain a deeper understanding of audience preferences, which can inform content acquisition, distribution, and programming decisions.
One of the most immediate applications of demand data is content valuation. In the case of "Found", we see that the show has a demand that is 5.7 times higher than the average show in Canada over the last 30 days, which places it in the top 8.6% of all TV shows. This data point alone provides insight into the show's value to Canadian audiences. You can also use data to determine how "Found" stacks up against other drama titles. We see that the show ranks at the 97.4th percentile in the drama genre, indicating that it has higher demand than most other drama titles in Canada.
Demand data can also help you identify trends, such as the fact that demand for "Found" has been decreasing over the last 90 days, despite remaining high in absolute terms. You can also see that the show's audience demand has increased by 30.6% during February in Canada, which likely corresponds to some topical event or plot development.
By examining demand data across multiple global markets, you can also gain insights into the show's international appeal and its potential for global expansion. For instance, we see that the show outperforms the demand of the average TV show in each of the top 10 global markets where it is most in-demand. This data can help inform decisions about where to focus your platform's marketing efforts or where to potentially invest in content production.
Finally, demand data can help you assess the potential of a show to become a long-term asset for your platform or company. For instance, in the case of "Found", we see that the show has outstanding performance across several dimensions, including audience demand, travelability, and longevity. Longevity measures how well audience demand is maintained over time, and for "Found" it is outstanding, indicating strong potential for long-term audience engagement. This information can help you make more informed decisions about content acquisition and programming.
In summary, demand data can provide valuable insights to entertainment executives to make informed content, acquisition, distribution, and programming decisions. Data points like those provided for "Found" can help you accurately value a show, assess its international appeal, track trends, and gauge its potential as a long-term asset. This information can give your platform or company a competitive edge in the crowded entertainment marketplace.
