As an entertainment executive, you can use demand data to make informed content acquisition and programming decisions and content valuation. By examining the demand trends of a TV series like "Gold Rush: The Dirt," you can understand how well a show is resonating with audiences in a particular market and make strategic decisions based on that information.
Content Valuation:
Using demand data, you can calculate the ROI a specific title will bring to any given platform. "Gold Rush: The Dirt" is doing well compared to the average TV show in Canada, with demand 2.5 times higher than average. You can use Parrot Analytics' content valuation system to calculate the dollar value contribution of this title in Canada or any other region. This system enables you to unbundle the value of content on any streaming service by analyzing global content demand and supply.
Acquisition and Programming Decisions:
Demand data can inform your decisions on content acquisition and programming. For example, you might look at related titles that "Gold Rush: The Dirt" fans also enjoy, such as "Bering Sea Gold" and "Hoffman Family Gold." Through Parrot Analytics' demand data, you can also examine the demand trends for the show on a rolling year basis versus the last 30 days to understand its popularity and whether its demand is increasing or decreasing.
Travelability and Franchisability:
"Gold Rush: The Dirt" is currently receiving good demand in several markets, including the United States, Sweden, the United Kingdom, and the Netherlands. However, its travelability is poor, meaning the show's international demand is low compared to its home market. You can use this information to make decisions around global expansion and content investments. Additionally, franchisability is poor, indicating that spin-off potential is low.
Subscribers' Retention and Acquisition:
Demand data can also inform your decisions about subscriber retention and acquisition. By analyzing the demand trends for "Gold Rush: The Dirt," you can determine if the show appeals to a dedicated but small fandom or a wide group of people, which can help you determine if it will attract new subscribers to your platform. Moreover, by using demand data, you can calculate the show's ability to drive subscriptions and mitigate churn.
In conclusion, demand data is a powerful tool that can help entertainment executives make strategic decisions about content acquisition, programming, valuation, and distribution. By examining the demand trends of a TV series like "Gold Rush: The Dirt," you can gain valuable insights into audience behavior and preferences, enabling you to make more informed decisions that benefit your platform or network.
