For entertainment executives working in the TV industry, demand data can provide valuable insights that can help them make more informed content, acquisition, distribution, and programming decisions. Parrot Analytics, as a content valuation system, uses global content demand and supply to reveal the dollar value contribution of any title, to any platform, in any region.
Let's take an example of the TV series "Halo" and examine how demand data can assist in making more informed content decisions. According to the latest demand data provided by Parrot Analytics, "Halo" is a highly demanded show in Canada. Its demand is well above the genre average with a 9.4% increase in demand in September. Additionally, the show's travelability, longevity, and momentum are all outstanding. This suggests that the show has considerable potential and could be considered a valuable asset for any platform.
Furthermore, the show's fans are also interested in other science fiction-themed shows, such as "Foundation" and "Star Trek: Picard," indicating that there could be a potential audience for a similar content. This highlights the importance of using demand data to understand audience preferences, which can guide content production decisions.
Demand data can also provide critical insights for acquisition and distribution decisions. For instance, "Halo" has been doing exceptionally well in the United States, Russia, China, the United Kingdom, Bulgaria, and Canada, where its demand is outstanding. Therefore, TV executives from these countries or regions should consider acquiring or distributing the series or a similar genre due to its said popularity and potential audience engagement and retention. Such data can also suggest content genre preferences within different regions for investors to acquire or create related content to tap into those regions' preferences.
Moreover, demand data helps assess the value of exclusivity, platform-specific marginal revenue contribution, and how a show drives engagement across the rest of the catalog. Therefore, executives can use the data to determine the best release plan and pricing for their content to maximize engagement.
In conclusion, accurate demand data provides numerous insights to the entertainment industry to make informed content, acquisition, distribution, and programming decisions. It can be a valuable tool for assessing content valuation, determining audience preference, understanding global demand, and more. Therefore, it's imperative for TV executives to incorporate demand data in their decision-making process to stay ahead of the competition and maximize the TV audience's engagement.
