As a TV executive, understanding audience demand is critical in making informed decisions regarding content, acquisitions, distribution, and programming strategies. Parrot Analytics' demand data provides valuable insights into the performance of TV shows to help you make data-driven decisions. In the case of "Happy Tree Friends," we can analyze how Parrot Analytics can help in making strategic content decisions in February 2024 in Canada.
Content Valuation:
Parrot Analytics' content valuation system is based on global content demand, and it can help you determine the baseline value of your titles. This includes calculating the value of individual episodes or an entire content library. In the case of "Happy Tree Friends," we can assess its increase in popularity compared to the average show in the last 30 days. We can determine the dollar value contribution of the show in Canada, which can help in making content financing decisions.
Determining the level of demand:
Parrot Analytics demand measurement provides insight into the level of demand for a show in a specific market. "Happy Tree Friends" enjoys a good level of demand in Canada, averaging 2.4 times higher than the average show in Canada. We can also get insights into the audience's tastes, such as the comedy genre, where the show ranks in the 93.0th percentile in Canada. Understanding the demand level and ranking of your show in the genre can help you determine its place vis-à-vis other titles, and make programming decisions, such as when to air the show, or which genre to target for marketing.
Comparative Analysis:
Comparing audience demand for shows across different markets can help with acquisition or distribution decisions. In the case of "Happy Tree Friends," we can analyze how it is performing in the top ten global markets. Understanding the demand level across different markets can help you decide where to focus your marketing and promotion efforts. "Happy Tree Friends" has outstanding audience demand in the United States, followed by selectively good demand in Chile, Peru, Mexico, Argentina, among other countries. The insights into demand can help in crafting marketing campaigns targeting many different regions.
Insight into TV Sustainability:
Parrot Analytics' demand data can also provide insight into the show's potential for longevity, momentum, and reach. For "Happy Tree Friends," we can see that its longevity and momentum are outstanding and its reach is okay; this suggests that the show has the potential to attract new subscribers to a service or channel and retain existing audiences.
International Travel:
Parrot Analytics Travelability Index indicates that "Happy Tree Friends" has a good ability to transfer to many regions, expanding its global fanbase. The data shows that while the show is most popular in its country of origin, the United States, it has 20% of the show's demand in Canada. Understanding the travelability rating can be beneficial to a distributor or executive in deciding where to pitch the content or sell broadcast rights.
In Conclusion:
In conclusion, Parrot Analytics' demand data analysis provides valuable insights into how TV shows are performing in different regions globally. This data can help TV executives make informed decisions about content financing, acquisition, distribution, and programming. Based on the analysis of "Happy Tree Friends," we can see that the show is one of the most in-demand comedy titles in Canada. With globally good Travelability and high momentum, we can conclude that the show may have franchisability potential for spin-off and other possibilities. Parrot Analytics' demand data provides strategic insights into audience behavior, allowing TV executives to make informed decisions that maximize content value and drive engagement across their content catalog.
