Using demand data, entertainment executives can gain insights into the performance of their shows in their target markets, which can help inform content, acquisition, distribution, and programming decisions. An excellent example of the power of demand data is the analysis of "Happy Valley" in Canada during October 2023.
Firstly, the demand data highlights the show's popularity level and the pace at which it's increasing or decreasing. "Happy Valley" has 4.8 times the audience demand of the average show in Canada over the last 30 days, which is good. However, the show's demand has been decreasing recently, with only 5.4 times the average demand over the last 90 days. Audience demand for the show decreased by 16.7% during October in Canada. Still, the demand spiked late in October 2023 for Canada.
Secondly, the Parrot Analytics Content Valuation system, powered by global content demand and supply, can help in determining the dollar value contribution of any title to any platform in any region. Using the demand data for "Happy Valley," an entertainment executive can assess the show's economic value and its ability to drive subscriptions and revenue. Furthermore, content valuation can be applied to an individual series or an entire library, which means an entertainment executive can start evaluating the value of content on any streaming service.
Thirdly, the demand data enables executives to identify and understand their target audience's preferences and behaviors. For example, other shows that fans of "Happy Valley" also like include "Futurama", "Only Murders In The Building", "House Of The Dragon", "Ridiculousness", and more. By examining the taste clusters of current audience members, entertainment executives can discover new opportunities for content acquisition and development.
Fourthly, monitoring demand data for a show across multiple countries and regions can help in mapping the international audience's preferences and identifying the most popular genres and titles in each market. Additionally, this data can be used to assess the travelability of a show and its ability to perform in different markets globally, as was done for "Happy Valley" in Canada.
Fifthly, demand data provides insights into the show's performance across six dimensions: audience demand, travelability, longevity, momentum, franchisability, and reach. "Happy Valley" performed well on all six dimensions, indicating that it was well-received internationally and had good spin-off potential and reach.
Using demand data to make informed decisions, entertainment executives can optimize their acquisition, distribution, programming, and content investments to create a more effective business strategy. The demand data for "Happy Valley" in Canada in October 2023 demonstrates the value of demand data and its applications to address questions such as content valuation, audience preferences, taste clusters, mapping, international performance, and more.
