As an entertainment executive, understanding audience demand data can be a crucial factor in making informed decisions about content investments and acquisitions. The demand data for "Harley Quinn" is a great example of how this information can be used to make strategic decisions.
Firstly, by analyzing the demand data, we can see that "Harley Quinn" has 10.5 times the audience demand of the average show in Canada over the last 30 days. This indicates that this show has a strong following in Canada and could be a valuable asset for any platform looking to acquire or produce similar content. Moreover, only 2.7% of all TV shows have this level of demand, making "Harley Quinn" a rare and valuable commodity.
Looking at the show's rank in Canada, "Harley Quinn" moved up 149 spots during January, showing a clear increase in popularity. "Harley Quinn" also ranks at the 98.9th percentile in the comedy genre in Canada, indicating that it has higher demand than 98.9% of comedy titles in Canada. This is an impressive achievement and highlights the show's potential value as an acquisition or programming decision.
Another interesting insight that can be gleaned from the data is the rise in demand for "Harley Quinn" in Canada by 30.5% during January. This could indicate an upcoming release of new episodes or the continuation of a successful marketing campaign.
Furthermore, by examining the show's top 10 global markets with the highest demand, we can see that "Harley Quinn" outperforms the average TV show in each of these markets. With the United States as its number one market globally and Canada as the second, this data shows that "Harley Quinn" has strong global appeal. Executives can use this information to focus on international distribution or evaluating the show's potential for spin-off franchises in these markets.
Finally, the Parrot Pulse report for "Harley Quinn" provides an independent measure of its global performance across six dimensions - audience demand, travelability, longevity, momentum, franchisability, and reach. The report shows how "Harley Quinn" excels in several areas, including its outstanding global audience demand, longevity, momentum, and reach. Similar data can be valuable to executives when analyzing titles' value to the platform or when determining its exclusive rights and pricing.
To sum up, audience demand data is a powerful tool for entertainment executives to make informed content, acquisition, distribution, and programming decisions. By using data insights such as those from "Harley Quinn," executives can optimize content value, assess the potential for spin-offs, and create highly targeted marketing campaigns. Furthermore, using the Parrot Analytics content valuation system, based on demand data and other performance metrics, executives can better estimate content's dollar value contribution and ROI for any given platform, across any region.
