OTT and SVOD platforms constantly face challenges of making informed content decisions that will maximize return on investment (ROI) and boost profile popularity. However, with valuable insights from Parrot Analytics powered by global audience demand and supply, OTT, SVOD, and TV production companies can gain a deeper understanding of what their subscribers and prospective audiences want.
For example, let's use the case of "Hazbin Hotel" in Canada to further explain how demand data can inform important decision making. Analyzing the show's demand over the last 30 days and comparing it with that of other titles and genres provides the following information:
- Content Valuation: The Parrot Analytics content valuation system powered by global audience demand and supply can estimate the dollar value contribution of any show to any platform in any region. According to this system, the value of "Hazbin Hotel" is outstanding. With 12.2 times the audience demand of the average show in Canada over the last 30 days, "Hazbin Hotel" performed incredibly well. Using these demand insights, entertainment executives can make informed programming and content acquisition decisions that align with their target audience's interest and preferences.
- Subscriber Retention & Acquisition: Evaluating the title's demand data can help the entertainment executives decide which titles they should buy. "Hazbin Hotel's" demand data profile indicates that it outperforms other titles in the Crime genre and is in the 99.5th percentile in Crime genre demand. By studying the show's other titles that fans also like, OTT and SVOD platforms can determine the kind of content to acquire and program for their platform to retain existing subscribers and attract new ones.
- Shelf Life: "Hazbin Hotel" was ranked 52 in Canada in October, dropping 106 spots in rank during the month. While its demand has been increasing, its audience demand has decreased by 28.1% in Canada for October. Insights like these are crucial to make programming and content acquisition decisions that guarantee long-term profitability.
- Reach: The show's total demand across all global markets where it is most in-demand is outstanding. By analyzing the top 10 global markets where "Hazbin Hotel" is in-demand, OTT, and SVOD platforms can identify opportunities to gain a foothold in new territories by acquiring titles that resonate with audiences in specific markets.
Furthermore, by examining the top 10 global markets where "Hazbin Hotel" is most in-demand over the last 30 days, we find that the show outperformed the demand of the average TV show (1x) in each of these markets. The United States is "Hazbin Hotel"'s number one market globally, where it achieved an audience demand of 17.7x. This demand data can help OTT, and SVOD platforms to determine where to prioritize marketing efforts and allocate funds to maximize future content investments.
In a nutshell, analyzing audience demand data for a show like "Hazbin Hotel" in Canada or elsewhere provides real-time, region-specific information to network heads, content producers, and acquisition executives, helping them optimize their content strategy while making informed programming, distribution, acquisition, and licensing decisions. Harnessing these valuable insights can provide OTT and SVOD platforms with a competitive edge in the ever-evolving streaming landscape.
