As an entertainment executive, understanding audience demand data can be crucial to making informed content, acquisition, distribution, or programming decisions. One example of how demand data can be used is by examining "Heartland" for the month of February 2024 in Canada.
Firstly, demand data can help with content valuation by revealing the dollar value contribution of any title to any platform in any region. By looking at the demand data for "Heartland", we can see that it achieved 12.8 times the audience demand of the average show in Canada over the last 30 days. This outstanding level of demand places it in the top 2.7% of all TV shows. Additionally, the show's demand is higher than 99.5% of all family titles in Canada, indicating its potential value.
Demand data can also inform decisions concerning supply and demand. By understanding which type of content exhibits opportunity to acquire or produce, executives can make strategic decisions about where to allocate their resources. For example, we can see that "Heartland" has maintained outstanding longevity, which measures how well audience demand is maintained over time. This suggests that producing more seasons or spin-off content may be a good investment.
Furthermore, analyzing audience demand data for "Heartland" on a global scale can reveal its travelability, which quantifies a show's international demand relative to its home market. We can see that "Heartland" has good worldwide audience demand across all platforms, but its travelability is just okay. This suggests that the show's potential value for international distribution may be variable.
Demand data can also be valuable for decisions involving subscriber acquisition and retention. Knowing which titles attract viewers to a platform can inform acquisition choices, while understanding which titles keep viewers engaged can inform retention strategies. Looking at the demand data for "Heartland" indicates that it has spiked in mid-February 2024 in Canada, suggesting that it may be an asset in attracting or retaining subscribers.
In conclusion, executives can make more informed decisions by leveraging demand data. For example, by analyzing "Heartland" for the month of February 2024 in Canada, we can see how demand data can inform content valuation, decisions concerning supply and demand, international distribution opportunities, and subscriber acquisition and retention strategies. Understanding audience demand can help executives allocate resources more effectively and make better investment decisions.
