Parrot Analytics' demand data offers a wealth of insights to make informed content, acquisition, distribution, or programming decisions. For instance, by analyzing the audience demand data for "Impossible Engineering" in Canada in November 2023, entertainment executives can leverage Parrot Analytics' content valuation system to inform strategic decisions.
One key question answered by demand data is content valuation. For example, executives can use demand data to determine how much to spend on "Impossible Engineering" content and assess its ROI. Parrot Analytics' content valuation system is based on demand data and helps reveal the dollar value contribution of any title, to any platform, in any region. In this case, as "Impossible Engineering" has 2.9 times the audience demand of the average show in Canada over the last 30 days and ranks at the 97.8th percentile in the documentary genre, the show's valuation is good, meaning its contribution will likely exceed the average value of other titles in Canada.
Another question answered by demand data is supply and demand. Executives can use demand data to identify the type of content that exhibits an opportunity to acquire or produce or to target platforms for content distribution. By analyzing the top 10 global markets where "Impossible Engineering" is most in-demand over the last 30 days, executives can target these markets for maximum reach. Additionally, demand enables executives to map local whitespaces to understand which genres are popular in local markets.
Demand data also informs pre-release marketing, helps optimize release strategy and pricing, and uncovers under-monetized titles by identifying new opportunity markets for content distribution. In the case of "Impossible Engineering," demand spiked in late November 2023, indicating potential success in future marketing campaigns or innovative distribution strategies. Additionally, by examining the show's performance on a rolling year basis versus the last 30 days, executives can identify increased popularity and capitalize on viewer attention with targeted and timely marketing campaigns.
Demand data can help executives understand a show's momentum, longevity, reach, travelability, and franchisability. For instance, "Impossible Engineering's" momentum, with increased demand in the last 30 days compared to the average demand over the course of the year, suggests sustained interest and potential growth. The show's good longevity measurement indicates that audience demand is well-maintained over time. Additionally, by analyzing the worldwide audience demand across platforms, executives can identify the travelability and franchise potential of the show. In this case, "Impossible Engineering" has good momentum and reach, but poor travelability and franchisability.
Finally, demand data can quantify the platform-specific marginal revenue contribution and help assess a TV series' ability to drive subscriptions and reduce churn. For example, executives can leverage Parrot Analytics' content valuation system to estimate the baseline value of a title and calculate the ROI a specific title will bring for any given platform. In this case, "Impossible Engineering" has higher demand than 97.8% of all documentary titles in Canada, suggesting that it can be a strategic asset for a streaming platform.
In summary, by analyzing the audience demand data for "Impossible Engineering," executives can make informed decisions on content, acquisition, distribution, or programming by understanding the content's valuation, supply and demand, franchise potential, release strategy, innovative marketing techniques, and audience behavior.
