As an entertainment executive, you could use demand data to make more informed acquisition or programming decisions for your platform, TV series financing, production company, or content distribution company. In the case of “Inuyashiki,” we can use demand data to assess the show’s audience engagement and performance, which can inform important strategic decisions. Below are some questions that demand data can answer, using “Inuyashiki” as an example:
- Content valuation uses demand data to answer questions like: How much is “Inuyashiki” worth to our platform? How much of the show’s value is driven by audience demand for a specific character or storyline? Parrot Analytics’ content valuation system can be used to estimate the dollar value contribution of any title to any platform, using global audience demand and supply data.
- Demand data could inform acquisition decisions by telling us: How valuable is “Inuyashiki” to our platform or network? Is there growing audience demand for this show, compared to other titles? The fact that the show’s demand has been increasing recently in Canada could indicate that it is resonating more with the audience, and that the platform can expect the demand to continue growing.
- Programming decisions could be made based on insights provided by demand data, such as: What programming strategy should we adopt for “Inuyashiki”? How should we promote the show to drive more engagement? The fact that demand for the show spiked in late November 2023 in Canada is an indication that some promotional efforts during that time may have enticed the audience.
- Distribution decisions could be informed by demand data as well: Which audiences would be most interested in “Inuyashiki”? In which regions should we prioritize distributing the show? The fact that “Inuyashiki” outperformed the average TV show in each of the top 10 global markets suggests that the show has a broad appeal, but its 110% demand in Japan, its country of origin, suggests that there could probably some distribution potential there as well.
Demand data for “Inuyashiki” also helps answer some of the questions related to specific Parrot Analytics metrics, such as the Parrot Pulse, which measures performance across six dimensions:
- Worldwide audience demand across all platforms is good;
- Travelability is poor, as the show is not generating much demand internationally;
- Longevity is okay, with maintained audience demand over time;
- Momentum is outstanding, with a fast-paced growth of demand;
- Franchisability is poor, with little spin-off potential; and
- Reach is poor, where the number of people expressing demand for the show is not high.
Overall, demand data, as demonstrated in the case of “Inuyashiki,” is beneficial for content valuation, acquisition, programming, and distribution decisions. By analyzing audience engagement and performance data, you can make better-informed strategic decisions about how to maximize your investment into a show, optimize its performance on your platform, and grow your audience.
