For television executives who need to make informed content, acquisition, distribution and programming decisions, demand data is a valuable tool that can help them address key questions and concerns. For example, let's consider the case of "Jade Fever," a show about a remote jade-mining community in Canada that has experienced some changes in its audience demand over the last few months.
One of the key ways that demand data can help executives is by informing content valuation and helping them determine how to spend their budgets more effectively. In the case of "Jade Fever," its recent increase in demand is a positive sign, as it suggests that the show is becoming more popular with audiences and could be worth more to a platform or network. By using Parrot Analytics' content valuation system, executives can quantify the platform-specific marginal revenue contribution of the show and how it drives engagement across other parts of the catalog. They can also assess the show's ability to drive subscriptions and mitigate churn and determine its value to other streaming platforms.
Demand data also helps with important programming and distribution decisions. For example, by analyzing which shows "Jade Fever" fans also like, executives could identify other titles that might appeal to the same audience and potentially drive more viewership and engagement. Similarly, by examining the top 10 global markets where "Jade Fever" is most in demand, executives can identify new markets where the show might perform well and build out their distribution strategy accordingly.
Demand data is also useful for predicting trends and planning future content investments. By analyzing the overall trend in demand for "Jade Fever" as well as its momentum, longevity, and travelability, executives can get a sense of how the show is performing over time and how it might continue to do so in the future. They can also use this data to spot under-monetized titles, identify local whitespaces for certain genres, and make more informed decisions when selecting IP to develop into a franchise or create spin-offs.
Overall, the demand data in "Jade Fever" can help entertainment executives make more informed decisions, whether they're looking to evaluate existing content, acquire new titles, or produce and distribute new projects. By leveraging the power of Parrot Analytics' content valuation system, they can get detailed insights into how much a show is worth, how it's performing across different markets, and what its potential is for the future. With this information in hand, they can make smart, data-driven decisions that help them drive subscriber growth, increase engagement, and optimize their programming and distribution strategies.
