As an executive working at an OTT platform, you need to make informed decisions to help your business grow. One way to do this is by looking at audience demand data, which can help you make strategic decisions regarding content acquisition, distribution, and programming.
For example, let's look at the audience demand data for "Jay Leno's Garage" for October 2023 in Canada. With 5.8 times the audience demand of the average show in Canada over the last 30 days, and a demand increase of 55.6% in the same time period, demand for the show is good and has been increasing recently.
Demand data can also help you evaluate content valuation. You can use demand data to answer questions such as how much your series is worth, how much value it derives from one of its stars, or how much a content library is worth to your platform over time. Parrot Analytics' content valuation system is based on global content demand and reveals the dollar value contribution of any title to any platform in any region.
Additionally, audience demand data can help you make decisions about content acquisition, specifically what type of content exhibits opportunities for acquisition. For example, if the audience demand for "Jay Leno's Garage" is good in Canada, Norway, Finland, Australia, Sweden, the United Kingdom, New Zealand, and the Netherlands, you could consider acquiring similar car-based documentary shows related to automobiles.
Audience demand data can also inform decisions about programming and distribution, such as the best release strategy for a certain piece of content around the world. By looking at the top 10 global markets where "Jay Leno's Garage" is most in-demand over the last 30 days, you can evaluate which regions should be targeted for distribution, and how popularity may be affected by holding off on releasing in certain territories.
Finally, a series' momentum and longevity can be analyzed using demand data to determine how successful the show is over time and whether it has staying power. In the case of "Jay Leno's Garage," its momentum and longevity metrics are considered okay and good, respectively, indicating it has sustained audience demand and growth.
Overall, using audience demand data provided by Parrot Analytics can help you make more informed decisions about content acquisition, programming, distribution, and content valuation. By looking at the various dimensions of audience demand data, you can determine how well a show is performing globally, how it compares to other shows, and how this information can be used to your advantage.
