As an executive working at a TV network or a streaming platform, understanding audience demand is critical to making informed decisions. "Joe Pera Talks With You" is a perfect example of how a TV show's demand can be analyzed to gain insight into its performance in the market.
The first question that audience demand can help answer is how valuable the content is? Parrot Analytics' content valuation system can help to answer this question by revealing the dollar value contribution of any title, to any platform, in any region. For instance, the current demand of 4.4 times the title average for "Joe Pera Talks With You" over the last 30 days in Canada indicates that the show is valuable.
The next question that audience demand can help answer is what is the best release strategy for content? The demand spike in mid-October for "Joe Pera Talks With You" in Canada suggests a release strategy that could maximize its performance in the region.
Thirdly, audience demand data can help with region-specific distribution decisions. For example, the demand for the show in Canada is relatively high, despite the fact that the show is produced and first released in the United States.
Additionally, talent agencies and production companies can make informed decisions on what content to produce or acquire to support global expansion by using demand data to identify content with high demand potential in specific regions. The high demand for "Joe Pera Talks With You" in the United States makes it a potential candidate for acquisition or production.
Lastly, understanding audience demand can help executives know how effective their marketing campaigns are, how largely the show is attracting new subscribers to the platform, and how long the show can sustain its demand and popularity.
In conclusion, analyzing audience demand data can help executives to identify the value of content, make informed decisions on the production, acquisition, or distribution of content, and develop a release strategy that enables them to maximize returns on their investments.
