As an entertainment executive, understanding audience demand is key when making decisions about content to acquire, distribute, or produce. Parrot Analytics' demand data for "Live Pd: Police Patrol" in Canada during October 2023 provides useful insights that can inform strategic decisions.
For content valuation, demand data can be used to determine the dollar value contribution of a title to a platform or distribution channel in a particular region. Specifically, Parrot Analytics' content valuation system can reveal the baseline value of a title, calculate its ROI for a platform, and assess its ability to drive subscriptions and mitigate churn.
"Live Pd: Police Patrol" has 4.7 times the audience demand of the average show in Canada and is in the 97.7th percentile in the reality genre. However, its demand has been decreasing recently, suggesting that its value may trend down over time. Studying demand for this show in comparison with other similar reality titles can provide insight into consumer preferences and can inform decisions on which content to produce or acquire.
Beyond content valuation, demand data can also inform distribution and programming decisions. Understanding demand for a show and its travelability (its international demand relative to its home market) provides information on which regions or platforms to target for distribution. As "Live Pd: Police Patrol" is popular in Canada and performs well in the United States but weaker in other global markets, it may be more valuable to acquire or produce content that has broader international appeal.
Insights on demand trends can help with programming decisions. For instance, as demand for "Live Pd: Police Patrol" spiked in late October 2023 in Canada, incorporating similar content in the same programming block or marketing them together may help retain and engage audiences. At the same time, any unrevealed trend could be seen as an opportunity market.
Demand data can also inform marketing campaigns and retention and subscriber acquisition strategies. By identifying which titles resonate most with current audiences or which genres are most popular, executives can make more informed decisions on where to allocate marketing resources or which titles to acquire to retain and grow their subscriber base.
Overall, Parrot Analytics' demand data provides valuable insights to help entertainment executives make informed decisions on content acquisition, distribution, and programming. By carefully analyzing demand data insights, executives can more effectively allocate their acquisition or development resources and create audience engaging content that resonates with viewers.
