As an entertainment executive working in an OTT or SVOD platform, one important question that we can answer with the above data on "Marvel's Iron Fist" in Canada is how popular the show is relative to other TV shows in Canada. The data shows that "Marvel's Iron Fist" has 2.6 times the audience demand of the average show in Canada over the last 30 days, indicating good demand. Only 8.6% of all TV shows have this level of demand. Moreover, demand for the show has been increasing recently, which can be an indication of growing popularity and potentially higher value in the future.
A content financier or distributor might also be interested in this data as it can help determine the value of the show in the Canadian market. By using demand data to evaluate a show's performance, content valuation can be more precise and accurate. For "Marvel's Iron Fist" in Canada, we can estimate its worth to the platform based on its demand data and the market average. The Parrot Analytics content valuation system is based on demand data and reveals the dollar value contribution of any title to any platform in any region. The system provides an economic valuation of the title using global content demand and supply.
As a TV series financing or production company, we can also use this data to optimize our content spending and ensure that we invest in content that has a high probability of success. Using demand data, we can assess a TV series' ability to drive subscriptions or mitigate churn. The data shows that the audience demand for "Marvel's Iron Fist" has increased in Canada by 16.0% during December 2023. This may be a signal that the show can help drive subscriber acquisition or reduce churn in the Canadian market.
Additionally, entertainment talent agencies may find insights from the data on demand spikes in late December 2023 for "Marvel's Iron Fist." This information can be crucial to inform marketing and promotional efforts surrounding a show. Meanwhile, as a linear network or pay TV network, the data can help make more informed programming decisions. The fact that the show ranks at the 94.8th percentile in the drama genre in Canada indicates that drama is a popular genre in this market. Therefore, we may consider investing more in drama content similar to "Marvel's Iron Fist" to attract and entertain Canadian viewers.
In conclusion, demand data is a powerful tool that can provide entertainment executives with valuable insights to help make more informed and data-driven investment, content, acquisition, distribution, and programming decisions. By using demand data, we can assess the performance of a show, estimate its worth, optimize content spending, drive subscriber acquisition, and reduce churn. For "Marvel's Iron Fist," the data suggests that it has good demand, is gaining popularity, maintains high longevity, and has the potential to perform well in markets other than Canada.
