As a TV executive, analyzing demand data can help you make informed decisions regarding content acquisition, distribution, programming, and content valuation. Utilizing Parrot Analytics' content valuation system, which is powered by global content demand and supply, you can gain insights into show value, ROI, ability to drive subscriptions, mitigate churn, and more. Let's consider how this applies to "Mayans M.C." in the Canadian market in January 2024.
Content Valuation: One of the primary questions that Parrot Analytics' demand data can answer is content valuation, which provides an economic valuation of a show. By examining "Mayans M.C.'s" demand data, we can gain some valuable insights. For instance, we can estimate how much the show is worth and how its valuation is changing over time. In January 2024, "Mayans M.C." had an outstanding demand in Canada, with 9.2 times the audience demand of the average show. This data provides a baseline value for the show and can be used to evaluate its worth on different platforms. The performance of the series compared to the genre average, and the country of origin, further supports its strong content valuation.
Acquisition and distribution decisions: Demand data helps networks, studios, and distributors determine which titles to acquire and to distribute. For instance, in January 2024, "Mayans M.C." experienced a 4.2% decrease in demand in Canada. Although the show has a high demand relative to the average TV show, the fact that it is decreasing in demand may indicate a need for changes to its strategy, such as investing more in marketing or pacing the release of episodes in the future. In addition, examining the top 10 global markets where "Mayans M.C." is most in-demand can provide insights into where the show may be most successful. As noted earlier, the show outperforms the demand of the average TV show in each of these markets.
Programming decisions: With demand data, you can identify which shows are most likely to drive engagement with your audience. For instance, "Mayans M.C." has exhibited outstanding momentum and longevity over the past year. Its performance over the last 30 days indicated increased popularity. This data suggests that programming executives can continue to invest in this show, perhaps with spin-offs or franchises.
Subscriber acquisition and retention: Knowing which titles are most in-demand can help with subscriber acquisition and retention. By examining demand data, executives can identify which titles to acquire or produce to attract and retain subscribers. For instance, "Mayans M.C." has outstanding demand in Canada and is the second most in-demand show in the country. This data shows that the show has the potential to attract and retain Canadian subscribers.
In conclusion, by using Parrot Analytics' demand data, TV executives can make more informed decisions regarding acquisition, distribution, programming, and content valuation. The case of "Mayans M.C." in January 2024 in Canada provides an example of how examining demand data can help businesses gain insights into content worth, when to invest or strategize, and where they can drive growth.
