If you are an entertainment executive looking to make informed content decisions and increase your chances of success in the highly competitive entertainment industry, having access to demand data analytics can be a game-changer. Let's take the example of "Mythic Quest," a comedy TV series that has been airing since 2020.
Demand data is a key driver of content valuation; it helps you understand how much your TV series is worth and provides insights into the dollar value contribution of any title, to any platform, in any region. With an outstanding audience demand rate of 8.1 times the average show in Canada over the last 30 days, Mythic Quest is a valuable asset that should be considered for investment and acquisition decisions.
Demand data can help executives answer questions such as how popular a show is in a certain market or globally, which genres are most popular among their existing audience or potential new subscribers, and how well a show will perform in terms of customer acquisition or retention. For example, "Mythic Quest" has higher demand than 98.4% of all comedy titles in Canada, indicating that this comedy genre has a high potential for success among Canadian viewers.
Demand data can also inform executives about the show's performance over time, by measuring factors such as longevity and momentum. In the case of "Mythic Quest," the demand has been increasing recently, indicating a positive trend in audience engagement. Also, the momentum of the show, which is the pace of growth, is exceptional, which suggests that the show has great potential for future growth and success.
Demand data can be used to optimize marketing campaigns getting insights on what is working well and what audiences are reacting positively to. This can help improve a show's overall success and strengthen engagement with its audience.
Finally, demand data can help executives understand which regions represent their show's most significant opportunities for growth. By examining the top-10 global markets where "Mythic Quest" is most in-demand over the last 30 days, they can identify markets driving innovation and adapt to its style. This helps executives understand where to allocate production budgets and whether or not to invest in distribution channels that focus on specific geographic locations.
In conclusion, demand data is a critical driver of success in the modern entertainment industry. Executives across a variety of key roles such as OTT platforms, SVOD platforms, TV series financing companies and many more, can use demand data insights to make more informed content, acquisition, distribution, and programming decisions. An example of this is how "Mythic Quest" offers valuable insights to help executives make informed strategic business decisions and take advantage of demand data's power. Leveraging the full potential of demand data insights, entertainment executives can anticipate and leverage advantage in a highly complex, and constantly evolving, industry landscape.
